Tuesday

Let Them Recycle!

Fighting Global Warming One Dress at a Time.

 [Excerpted from Designed By Hollywood]... Hollywood Costume Designer Kresta Lins, has taken the discussion a little farther, and started a public campaign.

Her mission:  To Green Hollywood One Costume At a Time.

Kresta’s green crusade started when she was writing green articles for the Costume Designers Guild newsletter. Her research for an article about recyclable materials in the costume department made her realize how much waste was never recycled due to the lack of information and proper systems for disposal.   But she didn’t stop there, Kresta took her mission to the next level, and created a dress “The Costume Department” dress, that would start a campaign that aims to educate and inspire the members of the entertainment industry to use less, recycle more and make Hollywood a greener industry.

Meet Kresta Lins, a costume designer with a mission to help Hollywood become greener by telling a story of recycling and sustainability through the art Sustainable Sirens 11-18of costume design.

MM -  Kresta, What motivated you to start on your mission?
KL - It all started with a link to the “LA City Department of Sanitation”, where I learned about the proper way to recycle and saw first hand how miss-informed I was about what can and can’t be recycled.  I’ve been working in the entertainment industry for over 12 years and the amount of paper and plastics we go through on a daily basis is shocking.  So much of what we use can be recycled but almost never gets disposed of correctly.

MM -  I know what you mean. As a Costume Designer myself, it bothers me the amount of trash we produce and although we try to recycle, sometimes I never know what to do with a lot of the waste. Why do you think Hollywood is not green enough?
KL - I think there is a disconnection between the people that organize the recycling systems and the actual execution of these systems.  Sometimes is as simple as not knowing where the recycle bins are, or not having the right information of what goes into which bin.  I think Hollywood wants to be greener, but there is a need for a department that coordinates the recycling program - green jobs so to speak, that helps the recycling process in the film industry with more PR and communication with the crew and employees.

MM - I can see that happening at some point.  So is that part of your mission, to green Hollywood?
KL - My main mission is to create awareness of what we could be doing to reduce waste and hopefully inspire folks to take action wherever they can.  That is why I created the first costume - The Costume Department dress.lethemrecycle

MM -  I love the dress you created, how did you come up with the idea?

dress-beginings

KL - A little after I wrote an article about recyclable materials in the costume department, as I was watching The Duchess for the 15th time, I realized that panniers look a lot like laundry baskets… “That’s it!” - The rest hit me like a bolt of lightning. My mind raced as I realized that my two greatest passions—costume design and recycling—could come together to make a difference.

So I started with what I know best, Costume Design, and the materials that we use in the costume department such as old scripts, shopping bags, and created the first dress after an 18th century, Marie Antoinette -style gown, entitled

“Let them Recycle!”

Cover_BackCov CDG spr09.inddAll the items used for the construction of the gown are recyclable materials.I used shopping bags, scripts, fashion magazines, hangers, laundry baskets, ink cartridges and dry cleaning bags.

recycledetail2

Each item was used to mimic the extravagance of the era, including a wig made of dry cleaning bags.recycle-detail3

Old script pages of 

recycledetail1different colors are used as decoration as well as rosettes of recycled paper packaging and manila tags. The undergarments are also designed true to the period and incorporate a recycled denim corset and laundry basket panniers.

Once finished it was photographed and used for the cover of The Costume Designer magazine.Sustainable Sirens 11-18

MM - I heard the dress has been getting a lot of attention. What happened next?
KL - Since then, I teamed up with Lauren Selman, the founder of Reel Green Media, an environmental consulting company for the entertainment industry, and together we put together “The Sustainable Sirens” campaign project.

The project is designed around 6 costumes, each of them inspired by a different department in the film industry.  The first one is The Costume Department Dress - “Let them Recycle!” which has been in display in several boutiques and events around Los Angeles, and will soon be available as a poster.  My hope is that the poster will serve as an inspiration to use less and recycle more.kresta-w-corset

MM - So from concept to creation, what is your approach when you design one of these costumes?  How do you get inspired?
KL - I start by interviewing each department and asking them “What kind of waste do you produce in your department?”  Each department has different needs and therefore they consume different products.
For example the second dress of the campaign started by interviewing the Casting Department.  When I asked what kind of waste they produced, the answer was quite interesting; it was all about information disposal.  For example, CD’s, DVD’s head shot pictures, tons of scripts.  There were actually 3 towers of DVD’s that they were going to throw off.   So the concept emerged for the second costume entitled “Cast a Change”. The concept is a mermaid and the subject is e-waste and information disposal.   I won’t go into details now, because it’s not ready yet.  The “Cast a Change” costume will be done by the end of 2009, and you will be able to see it here at Designed by Hollywood.

MM - It seems that each dress has a story behind it doesn’t it?
KL - Yes, each dress has a story to tell about what choices we can make that are better for the environment.
When I became aware of what I could recycle, I reduced my trash to 50%, and I took those best practices to a show I just finished.  Yes it’s work, but it pays off at the end.Read Entire Article and Interview HERE

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Thursday

One Noffs Upcycling

Prince William Supports One Noffs

We've written about companies who engage in upcycling to create scarves, bags, teddy bears, and more. Similarly, our latest spotting breathes new life into cast-off clothing, but adds a charitable twist. Launched by the Ted Noffs Foundation, Sydney-based One Noffs offers local aspiring fashion designers the opportunity to rework donated garments into one-of-a-kind designs, which are then sold to fund programs for disadvantaged kids.

The Ted Noffs Foundation concept store – One Noffs – is shouting out to all young and talented Sydney-based designers to come and show their creative flare. One Noffs is reinventing the idea of the cool thrift store. With a very LA feel about them, One Noffs is encouraging design students, designers and mums and dads from around Sydney to get involved.

Participants receive a big bag of pre-loved clothing which they have three weeks to remanufacture, either at home or on One Noffs' in-store sewing machine. A section of the foundation's second-hand stores will be dedicated to these one-off designs. Each designer receives 20 percent of the sale price and their bio is added to the item’s swing tag.

There's nothing like one-of-a-kind designs to make consumers feel unique, but add stitch of upcycling, sew in a social cause element and the products become all the more desirable. 

Website: www.noffs.org.au  by: Gerard McLennan

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Monday

Edun Rocks NY Fashion Plus Scenes From Paris Fashion Night Out

According to today's International Herald Tribune, style section:

Edun's diversity is built into the brand. The first convincing offering of a "green" wardrobe, this show featured inspirations from Africa, using the continent's historic prints and beading, as well as more subtle touches, from the new designer Sharon Wauchob. Embracing African in America is just one of the ways that designers are widening their reach and their theatrical programs. - Suzy Menkes

What shouts a message louder than silence?  Nothing! Edun, oh by the way, is ENTIRELY ECO!

Edun Creator/ Founder Ali Hewson

And now some scenes from last week's Vogue Fashion Night Out a' Paris!  Ooh La La!! What a tease for Paris Fashion Week.

Photos Courtesy Alexandra de Lapierre "Adelap"

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Angela Lindvall, Super Model, On NYC's Green Fashion Week

Angela Lindvall with her two boys as featured in a British Vogue photo shoot.

By: Rachel Lincoln Sarnoff

Exclusive Interview below. 

ES: Are you involved in the Green Shows?

Angela Lindvall: What is that?

 ES: The Green Shows are the eco-fashion shows that take place during New York Fashion Week.

Eco Fashion Highlights From N.Y. Green Fashion Week

- Editor, Greening Beauty 

Angela Lindvall:I feel a little foolish that I don’t know more about who’s doing what. I’m not the type of girl who talks about clothes but from the point of view of what I believe in, it’s an opportunity to give credit to people who are doing great stuff. I have to check that out.

Angela Lindvall on the Victoria’s Secret catwalk, and featured in New York magazine above.

As a supermodel—and I mean that literally—Angela Lindvall has been a cover girl for Vogue, Elle, Harper’s Bazaar and countless other big-fashion mags. Inside their pages, she’s the face of brands from Valentino to Missoni. I talked with the ecoista from her Los Angeles, CA home about becoming the new face of DKNY’s new Pure fragrance, which sources sustainable vanilla from a fair trade cooperative in Uganda, as well as the sticky subject of how she comes to terms with representing brands that might not reflect her personal ideals.

For the past 10 years, Angela has managed to bring a personal interest in sustainability to her professional life. After realizing that the mainstream media wasn’t talking about environmental issues, she founded the non-profit Collage Foundation, which uses the “you get more bees with honey” approach to stimulating awareness. “If you are coming in as a radical people aren’t going to respond very well,” she said. “But if you come from a place of inspiration and invitation you’ll get a much better response.”

Then the model/actress—she appeared in 2005’s “Kiss, Kiss, Bang, Bang”—co-hosted “Alter Eco” with Adrian Grenier. It might just very well have been her dream job if it didn’t involve working 13-hour days, six days a week, then modeling on weekends to make her mortgage payments. Oh, and she did her own hair, makeup and wardrobe—a challenge for Angela who admits, “I’m probably the least fashionable person. At home I’m in my jeans and tank top. If I shop it’s at vintage stores.”

But with DKNY Pure, an upcoming gig as the spokesperson for Biotherm’s new organic line and appointment to the founding board ofNational Resources Defense Council’s Clean by Design Initiative, the professional and the personal are truly beginning to align. “For so long, I felt like my fashion career was on one side [and] my passion and environmental endeavors were on the other side. It’s super exciting that they’re starting to collide,” she said. “It’s really exciting to believe in something that I represent.”

And no, the 31-year-old mother of two and former Victoria’s Secret catwalker doesn’t do runway anymore—“I don’t really have that Twiggy runway body anymore,” she said, “which I’m happy about.” But we might just see her at the Green Shows this season.


British Vogue

ES: You’ve been on countless magazine covers and ad campaigns, but our readers probably best know you from Planet Green’s “Alter Eco.” How did that come about?

Angela Lindvall: Very serendipitously, I must say. My girlfriend got a text message from a friend asking for music for the show. And she responded by saying you should feature my best friend Angela—it’s totally her world. We got a call five minutes later asking if I could meet Adrian that night. In my heart of hearts I knew that I would get it, but when I met Adrian he told me they had already picked a host. They had to convince the network—they met with the head of Planet Green and Discovery—and two weeks later we were shooting... Read Entire Article at EcoStiletto 

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Sunday

Vote the Environment - Mid-Term Elections

Vote the Environment 2010

Vote The Environment

This November 2nd, your vote in the mid-term elections will affect the air you breathe, the energy you use, the water you drink.

Your vote could affect not only the Gulf of Mexico, but your favorite river – not only the Alaska National Wildlife Refuge but your local bird sanctuary.

Your one vote could change the outcome of a vote in Congress. A Senate proposal in 2008 to drill in the Alaska National Wildlife Refuge lost by only 14 votes.

Eighteen governorships, 10 Senate seats and 30 House seats are too close to call this year, not to mention countless other state and local races. Everyone elected will have an impact on our Earth.

Make your vote count.

  • Register to vote.
  • Know the environmental records of your candidates.
  • Vote the environment on Election Day.

Find simple, useful and informative election resources at votetheenvironment.org

   An adult Brown Pelican gets evaluated upon his arrival at the International Bird Rescue Research Center in Fort Jackson, Louisiana. The IBRRC cleans birds covered in oil from the Deepwater Horizon wellhead. Photo: Daniel Beltra
Gulf Crisis Response   Patagonia Environmental Initiatives 2010 E-book
 

One Percent for the Planet  Patagonia is a member of 1% for the Planet  Message Brought to You by Patagonia  & 
Eco Consulting * Eco Media


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Environmental Charter School Opens Doors In Los Angeles

Environmental Charter Schools (www.echsonline.org) celebrates the grand opening ofthe Environmental Charter Middle School (ECMS) with speeches by environmental experts Rachel Gutter, Tom Feegel, educational expert Alison Suffet-Diaz and ECMS Principal Kami Cotler. 

When:   Friday, September 10, 2010

                 Program begins at 8:15am

 

Moderator:  Sarah Backhouse (Host from Planet Green, Discovery Network), 

Speakers Rachel Gutter (Director of the Center for Green Schools at the U.S. Green Building Council), Tom Feegel (co-Author of Green My Parents), Alison Suffet-Diaz (Founder and Executive Director, Environmental Charter Schools) and Kami Cotler (Environmental Charter Middle School Principal).


Rachel Gutter is widely recognized as one of the nation's foremost experts on the topic of green schools. She oversees the U.S. Green Building Council's National Green Schools Campaign, the LEED for Green Schools Green Building Rating System and is responsible for initiating many programs at the USGBC.

 

Alison Diaz, Founder of Environmental Charter High School, and Executive Director of Environmental Charter Schools; is responsible for driving strategic development, as well as fundraising, fiscal and capital budgeting and planning, and oversight of administrative operations.

Environmental Charter Middle School Principal Kami Cotler will oversee the implementation of the Environmental Charter Schools curriculum and manage the day to day school activities.

ECMS will be presented with the Assembly Certificate of Recognition by a representative from the office of Assembly member Steven Bradford. Field Representative April Lawrence will present the school with a certificate on behalf of Congresswoman Maxine Waters.

ECMS opens its doors to 120- 6th grade students for the 2010 - 2011 school year; Enrollment is open to all students regardless of district boundaries.  The school offers students a small, caring school environment, 25-30 children per classroom, which supports students' transition from elementary school and prepares them for high school success. The educational program is designed to help students develop the academic skills, knowledge and attitudes needed to succeed in a college preparatory high school and to be effective stewards of their community. The middle school will extend learning beyond the classroom doors encouraging students to take action to solve local community issues and make measurable improvements in their environment. 

The opening of ECMS signifies a watershed moment in urban Environmental Education.  The school will deliver the same type of award-winning curriculum as Environmental Charter High School, curriculum that has been recognized by the Obama White House and which has been featured on PBS television.

 

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Thursday

Building America's Future

Building America's Future is a select group of U.S. political leaders chosen to consult with Obama and his administration on key issues regarding investment primarily in infrastructure in our nation. Issues include forming public-private partnerships to build roads, bridges, air traffic control systems, waterways, electricity grids and high-speed rail systems for the U.S.

Building America's Future corp. is currently:  Gov. Ed Rendell, D-Pennsylvania; Gov. Arnold Schwarzenegger, R-California; Mayor Michael Bloomberg, Independent-NYC.

 

(September 8, 2010) SACRAMENTO, CALIF. - Governor Arnold Schwarzenegger issued the following statement today applauding the California Energy Commission’s vote to approve the construction of the 250 megawatt Abengoa solar thermal power plant:

 

“I applaud the California Energy Commission’s decision to approve the construction of the Abengoa Mojave Solar Project. California needs to do all it can to create more jobs. Solar technology and clean energy are an integral part of California’s economic future and I am proud that our state is leading the way in attracting employers like Abengoa.  Protecting the environment and improving the economy go hand in hand, and I hope even more businesses will continue to build solar plants in California.”

In related news...

 

Energy Commission Approves $10.5 million in Loans for Solar Cell Manufacturers California Companies Will Add More Than 430 Jobs

SACRAMENTO - The California Energy Commission today approved three loans totaling more than $10.5 million for California-based manufacturers of solar products. The low interest loans are part of the state's Clean Energy Business Financing Program (CEBFP) that is providing approximately $30 million in federal stimulus money to eligible businesses that create or retain clean energy manufacturing jobs in California.

"California is investing funds from the federal America Recovery and Reinvestment Act (ARRA) to rebuild our shrinking manufacturing sector, helping it retool for a new, more robust,and competitive green economy that can put Californians back to work," said Karen Douglas, Energy Commission Chairman. "In this continuing economic downturn, the Clean Energy Business Financing Program provides money to local green companies unable to access capital from lenders and banks."

 

Details of the CEBFP program are available on the California Energy Commission website at
http://energy.ca.gov/recovery/cleanenergy.html

 

It' a Green[er] World

September 16-17 Aviation an Environment Summit  Geneva, Switzerland

September 19-25 IWA World Water Congress And Exhibition, Montreal

 

Gaining Ground Summit  Oct. 4 - 7, Vancouver

 

The conference focuses on urban sustainability accomplishments and challenges, and convenes a wide network of urban sustainability practitioners who are playing key roles in numerous fields of professional and community practice. For Vancouver, for any city, to fulfill its green city mission, the power's in the network.

□  Tuesday, Oct 5th   "Policy Meets Doing."  How fast and how far can political leadership and new policy direction move?  How does a city lay out an integrated program for green economy, green systems and green communities?  How does a city build durable partnerships with industry and other constituents to advance the green agenda and economy?

□  Wednesday, Oct. 6th    "Real Value Thinking About Urban Systems"  A One-Day Business Summit For Leaders and Decision-Makers in: Cleantech, Alternative Energy, Municipal Infrastructure and Urban Systems Planning, the Industrial Sector, Valuation and True Value/True Cost Analysis, and Related Capital Markets.  Themes: Improving 'Value Literacy;' Embedding Sustainability in Capital and Management Planning; and Financing Sustainability.

□  Thursday, Oct. 7th  "Healing Cities"  Advancing understanding of the intersection of urban design, human health and community well-being.  Strategies to address urban planning processes and design to foster community health, connectivity and the creation of whole communities.  Content to address professionals in urban planning and design, health management, related health fields, media and social media, social narrative, and community development.  

 

250-858-4600

 

ELECTRIC VEHICLE ROUNDTABLE AND DRIVE-A-THON

 

Event will take place on Thursday, September 30, 2010, from 7:00 p.m. - 10:00 p.m. at Valcucine's showroom in Beverly Hills. The distinctive presentation reinforces SBCLA's commitment to showcasing environmentally-conscious businesses, and spotlighting cutting-edge sustainability trends and best practices across a broad range of industry sectors.

Moderated by Plug In America's (http://www.pluginamerica.org) VP, Paul Scott, who is also President of the Electric Vehicle Association of Southern California, "Electric Vehicle Roundtable and Drive-a-thon" presents:

** Paul Wilbur, President and CEO, Aptera (http://www.aptera.com)
** K. Forest Beanum, VP of Public Affairs & Communications, CODA Automotive (
http://www.codaautomotive.com)
** Richard Steinberg, Manager, Electric Vehicle Operations and Strategy, BMW of North America, LLC (
http://www.bmwusa.com/ActiveE)
** Eric Shieh, Account Executive, Coulomb Technologies (
http://www.coulombtech.com)
** Mike Sullivan, Owner and President, LAcarGUY (
http://www.lacarguy.com/green)

This distinguished group of professionals--representing the cycle of invention to delivery and consumer use--will address the value proposition of these businesses and California's leading role in the sector's growth. "We will explain why this technology will improve our environment, strengthen our economy and increase our national security," states Paul Scott, VP, Plug In America. "With the new era of electric vehicles mere months away, this is information vital to anyone who cares about these issues," Scott added. For More INFO: Sustainable Business Council of L.A.

 

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Green Films: East Coast To West Coast

TORONTO, ONTARIO - WindFall - Real to Reel - World Premiere (acquisition title)

Wind power... it's sustainable ... it limits our dependence on foreign oil...it produces no air pollution. Who could object to wind energy?  That's what the people of Meredith, NY first thought when a shadowy wind developer looked  to supplement the rural farm town's failing economy with a wind energy farm -- that of 40 industrial wind turbines. WINDFALL, Laura Israel's probing feature-length film, documents how this proposal brutally divides Meredith's residents, as they fight over the future of their community. Attracted at first to the financial incentives that would seemingly boost their dying economy; the townspeople grow increasingly alarmed as they discover that the 400-foot high, windmills slated for Meredith are far from a renewable energy source. Hauntingly filmed, WINDFALL exposes the dark side of wind energy development and the unforeseen consequences of "progress".

 

Making her directorial debut after years of experience as a film editor - most notably with such individualists as Robert Frank (True Story) and John Lurie (Fishing with John) - Laura Israel brings her own distinctive approach to WINDFALL, paying careful attention to visual detail and sound design and bringing freshness and vitality to the much debated topic of renewable energy.

 

Screenings:

Premiere - Friday, September 10 at 6:00pm - AMC 9

Press & Industry 1 - Saturday, September 11 at 2:00pm - Scotiabank Theater 9

Public Screening 2 - Sunday, September 12 at 9:15am - AMC10

Press & Industry 2 - Wednesday, September 15 at 7:30pm - Scotiabank Theater 4

Public Screening 3 - Sunday September 19 at 10:15am - AMC10


LOS ANGELES, CA -- Sundance Institute today announced a special collaborative project with the Bill & Melinda Gates Foundation designed to harness the power of film to create communities and inspire action on issues related to global health, poverty and education. Six short documentary films commissioned by the Institute's Documentary Film Program from award-winning filmmakers Glenn Baker, Teboho Edkins, Mark Monroe, Maren Grainger-Monsen, MD, Nicole Newnham, Jonathan Stack, Ricki Stern, and Annie Sundberg, will become part of a multi-platform communications initiative of the Bill & Melinda Gates Foundation which plans to share the films online and at speeches and public events around the world.

Excerpts from selected films will first premiere September 20, 2010 as part of TEDxChange, a live event convened by Melinda French Gates, to mark the 10th anniversary of the creation of the United Nations’ Millennium Development Goals to improve social and economic conditions in the world’s poorest countries. TEDxChange will look at what advancements have been made since the U.N. adopted its Millennium Goals, and what needs to happen to ensure success for the future. Hosted by TED Curator Chris Anderson at the Paley Center for Media in New York and simulcast in Los Angeles, the 90-minute event will stream live on TED.com and www.tedxchange.org at 11a.m. EDT, with simultaneous satellite events planned in over 50 other communities around the world.

Moving Image Film Festival - Marin County, California October, 2010

The Bioneers 21st Annual Conference is a leading-edge environmental conference in San Rafael, California, October 15-17th where social and scientific innovators focus on breakthrough solutions to restore people and planet.  Since environmental and social justice themed films have gone mainstream, receiving both commercial and critical recognition, cinema has become one of the most important ways to ignite dialogue and inspire action on the most pressing issues of our time.

Included in this extended series is Confessions of an Eco-Terrorist. October 12, 2010. This feature documentary shows Peter Jay Brown http://www.peterjaybrown.com/  (from Animal Planet’s Whale Wars) in his shipboard life with self-proclaimed animal saviors and sea rebels who shaped the green movement as it is today by performing extraordinary feats of daring on the high seas.  Their fleet of ramming vessels inflicts damage to whalers, illegal drift-netters, & seal hunters that operate illegally world-wide while engaging in action packed conflict including sinkings, boardings, arrests, and rammings.  These activists have dedicated their lives to a series of inspiring campaigns to halt the atrocities committed worldwide against sea mammals.

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Monday

French Eco Beauty Secrets

Beauty Secrets from France's "Biotiful" People...

Iroisie

“Silky-young to the touch”

Far and away one of the most delightful and dedicated organic skin-care lines to come out of France is Iroisie. Founders Anne Bontour and Jean-Francois Cabos have just launched their product line in the U.S. Lucky US!

Creator Anne Bontour was inspired to create a beauty care line from the natural potions and beauty remedies she remembers both her grandmothers habitually dreaming up when Anne would spend summers with them at the Mer d'Iroisie in France's northern Brittany. She infused one grandmother's passion for ingredients from the Sea with the other's passion for ingredients from the “campagne” and voila', Iroisie was born. “As 'homemade' beauty preparations were my childhood universe, I came up naturally with the idea of developing a real skincare line using both of these two treasures, treasure from the sea and treasure from the earth,” reminisces Bontour, a former model.

 

Iroisie Creator Anne Bontour

 

There was never a doubt in her mind that the line would be entirely organic, as organic has long been her life philosophy.  Bontour also maintains that all her products had to smell good, to be inviting to use everyday not just for their efficacy but for the pleasure of texture and scent.

The French seem more fond of using nourishing and hydrating oils for both skin and hair. When the oils are 100% organic and natural-based, the absorption into the hair and skin follicles is efficient and leave no trace of oil residue - just silky soft skin and hair!

HUILE ANTI-ÂGE À L’ABRICOT

BODY ANTI-AGING OIL WITH APRICOT EXTRACT

Iroisie Anti-Aging Apricot Body Oil

We are a big fan of Iroisie's Apricot Body Anti-Aging Oil. The scent is ravishingly delicate – sun-kissed and clean with that hint of “Provence” that reminds you of warm summer days and langorous home-from-the-beach afternoons.

Its precious ingredients are Apricot, Ylang-ylang, Avocado, Cranberry, and Seaweed Extract. The oil is naturally concentrated in A, B and E vitamins and in essential fatty acids.

Iroisie Slimming Oils and Serums

French women are also known for their sleek and slim bodies. Iroisie can help you achieve this beautiful silhouette with several of their products designed to reduce cellulite and help the body rid itself of toxins.

L’HUILE MINCEUR: SLIMMING OIL: reshapes the body

Results of clinical studies : 95% more beautiful skin; 95% more toned skin. Precious ingredients : Slimming spices bio-complex

LE CONCENTRÉ MINCEUR: SLIMMING SERUM This fresh and non greasy serum is specially designed for fast and efficient slimming.

Results of clinical studies : 98% smoother skin; 78% reduction in “orange peel” skin.

Precious ingredients: Guarana – Sandalwood - Slimming seaweed bio complex

Nourished, Protected, Respected

Iroisie skincare sources its precious ingredients from the rarest of the oceans, obtaining its raw marine materials from protected natural places classified by UNESCO. The UNESCO's Man & Biosphere program has given Iroisie express permission to harvest the seaweed from the Iroisie Sea, a protected UNESCO site, on condition they do so with total respect for and in harmony with the ecosystem. Thus, they “harvest seaweeds from May to October and only by hand to keep the roots alive.”

These precious ingredients yield extraordinary properties. For example, these marine sourced active ingredients have a concentration 20 times higher for natural anti-oxidants, 80 times higher for calcium and 35 times higher for iron than the active botanical agents commonly used. Iroisie's active plant ingredients are harvested only from the best organically farmed plants and also in a sustainable way. Their ingredients are culled from crops yielding the highest concentrations in essential nutrients such as vitamins, restorative minerals, trace elements, amino acids, omegas 3, 6 and 9 and powerful anti-oxidants chosen specifically for their optimal performance with skin cell metabolism.

PATE D’ALGUES AMINCISSANTE (transl.) = SLIMMING SEAWEED MUD

Exceptional concentration of active marine ingredients allows rapid actions of draining and slimming. Precious ingredients : Rose - Peppermint - Bitter orange – Seaweed extracts

Iroisie's full line of skincare luxury items include facial firming care for face and neck, Botanical Anti-Wrinkle Smoothing Care, Instant Beauty Fresh Mask, Gentle Facial and Eye Cleanser Gel...in other words, you will find a perfect solution for all your skin needs, face and body, with Iroisie. Their white and gold packaging is elegant and understated...and ever so chic!

Organic – EcoCert – Certified

Each Iroisie product is certified organic by Ecocert, Europe's Top organic certification body which maintains the strictest of standards. All Iroisie products are formulated without parabens, silicones, chemical preservatives, mineral oils, synthetic fragrances/colorants animal extracts, phenoxyethanol or GM ingredients. Iroisie is pleased to gurantee the origins of all their skincare ingredients.

For product and  information: www.iroisie.com 346 rue Saint-Honoré75001 Paris

ekia

Relatively new on the Eco Beauty scene is ekia, the French beauty care line by Carine Mudry, a veteran of l'Oréal, who launched her new regime based on two primary principles: 1. exquisite care for mature skin 2. All organic to the highest standards.

So far? Success! Since only April 2009 have the ekia products been on the market in France and already they are carried in major natural beauty care retail outlets throughout Paris and the Provence. Two new products that ekia introduced just this summer are both targeted towards the fragile skin surrounding the eyes: Le Gel Lift Paupières and Le Baume Regard.

Le Baume Regard is formulated to revitalize the eye area and can be used to stall the signs of aging in the skin that can surface around the eye area from many factors - not just age – such as stress, fatigue, free radicals, smoking, sun over-exposure and other damaging environmental conditions for the skin. Le Gel Lift Paupieres is a serum formulated to firm and lift the eye area. It works immediately upon application, its concentrated formula giving the eye area a brightening effect that seems to magically remove signs of fatigue. These two products can be used individually and have also been designed to work together. First apply the Gel Lift serum to the eyelids, wait one minute to allow for penetration, and then finish the application to the surrounding eye area with Le Baume Regard. Using the products like this allows for perfect synergy in the ingredients.

Dragon's Blood

What is ekia's “magic ingredient”? It is nothing less than the mythical-sounding “dragon's blood” or “Sang du Dragon”(in French) which comes from the sap of a tree in the Amazon. This ingredient has been proven to boost cellular regeneration by 40%. The sap is particularly interesting for the skin around the eye area because it is anti-inflammatory and it is rich in polyphenols and anti-oxidants.

Click Here for 15% off your next purchase of ekia skincare products. Must mention Greening Beauty, Greening Hollywood or Green Blog Network.

In fact, most of the ekia skincare line has at the heart of its ingredient recipe, this Dragon's Blood, derived from the Croton Lechleri tree in South America. The sap from this tree has been used for thousands of years by the local population to treat all kinds of external and internal ailments, including ulcers.

Organic Skincare That Works

Ekia is one of those rare natural-based, organic skincare lines that has proven its efficacy with clinical tests. The line went so far as to test each line of its products on 150 women, all of whom were 50+ years old over a period of three months. They documented the product's results using an independent dermatologist and close-up photography that used no lighting effects or photoshop retouching. The positive results on the women's skin are clearly visible.

Ekia Skincare comes in three main lines: Crème Initial – stimulating; Crème Intense – Restorative; and Crème Extreme – Revitalizing. In Paris and throughout France you can find the line in all the top organic beauty retail outlets. You can also find it at: www.ekia-cosmetiques.com.

Melvita

Around since the early 90's, “Nature at Heart,” Melvita is France's organic beauty brand that has been doing beauty naturally long before green was seen as glam! Walking into a Melvita Natural Beauty boutique in Paris or anywhere in “provence” and you instantly fee like you're on safe ground.

There is also no lack of choice for products. Whatever beauty care need you might have at the moment, Melvita has a solution for you. Dry skin?Try any of their range of face and body skin care products. A couple of our favorites are the aromatic, smelling-of-provence-herbs Melvita Naturalift® crème anti-age certified cosmetique-bio; also their Huile d'Onagre which is wonderful as a decollete' treatment. Determined to use only a natural-based deoderant for health and beauty reasons? Melvita has a range of affordable, effective and good-smelling deoderants. Shampoo? What a selection! Conditioner without parabens? How many types and scents are you willing to try in one go?

Melvita Store in Newport Beach, California's Fashion Island now open. Also find the Melvita shop in San Francisco!

Melvita is the affordable and truly organic line of beauty and personal care products that you would expect to find at your neighborhood Whole Foods store or the Organic section of your local market. Its fresh, white and green packaging is easy to spot and also made from recycled materials.

Melvita's Argan Oil is one of France's best sellers and an Eco Beauty Secret French women adore!

So how did Melvita craft such a loyal brand following ages before “paraben” became a dirty word in the beauty industry? Simple: Dedication to organically sourced products and clean, fresh ingredients. When you use a product stamped with the Melvita brand, you can be sure that:

 

  • A Minimum of 95% of the total ingredients are natural.
  • A Minimum of 95% of the plant-based ingredients are organic
  • A Minimum of 10% of the total formula is organic

“We adhere to these standards with passion and conviction,” commented a Melvita spokesperson when Greening Hollywood spoke to him about the EcoCert certification processes and standards. Melvita carries the EcoCert label, one of the strictest organic certification labels anywhere, not just in Europe. EcoCert demands the above minimum requirements be met for any beauty and personal care products it certifies. They also oversee and monitor the application of the label CosmeBio so that it is only applied to those products that meet the strictest ecological production and organic formulation.

“An article came out on June 21st in Inside Cosmeceuticals that outlines how Whole Foods' U.S. Stores will require all personal care products and cosmetics making “organic” claims to be third-party certified by June 1st 2011. This points to the fact that there is a wide range of products out there making all sorts of 'organic'claims in the U.S. With Melvita, we list the percentage of the 'total ingredients from natural origin,' and the 'total ingredients from organic farming,' on each of our products. There is no grey area for us.'

EcoCert doesn't play around – according to our research, it audits all products, production sites, production processes and waste management systems on-site twice a year. Once during the year it arrives announced and the second time their auditors arrive unannounced. The USDA and its National Organic Program (NOP) has approved EcoCert certification.

In keeping with Melvita's philosophy never to use any ingredients that might be harmful to the body or the Earth, it does not use any of the following Big No No Ingredients: Silicons, Sodium Lauryl Ether Sulfate, EDTA, phthalates, Formol Generators, Parabens, Phenoxyethanol, Troclosan, Mineral Oil or Chemical Sunscreens. Nada. Not in Melvita!

Melvita is now widely available in the U.S. Check the website for retail outlets: www.usa.melvita.com

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