Friday

U.S. Environmental Protection Agency's Authority Upheld for Clean Air Act

California Governor Arnold Schwarzenegger and Congressman Henry Waxman (D-California) in Washington D.C. June 10, 2010.
Photo Courtesy Justin Short.

Just when people and pundits had been saying that the Climate and Energy bill traveling through the Senate wouldn't get anywhere near the attention that the Dems' pet Health Bill received, the Gulf Oil Gusher, our nation's worst environmental disaster to date, hit. 

The terrible upside to disasters is that they spotlight disastrous situations and systemic failures and weak links.

Meeting this past Thursday in Washington D.C., California Governor Arnold Schwarzenegger spoke with Henry A. Waxman, co-author of the Waxman-Markey Bill who also chairs the House Energy and Commerce Committee (D-California) and also U.S. Department of Health and Human Services Secretary Kathleen Sebelius. 

Schwarzenegger and Sebelius in D.C. Photo Courtesy Justin Short.

Governor Arnold Schwarzenegger stated that he applauds the U.S. Senate for blocking the Murkowski resolution and upholding the U.S. Environmental Protection Agency’s (EPA) authority to fight global climate change by enforcing the Clean Air Act and the new federal vehicle emissions standard modeled after California’s nation-leading standard:

 

“I applaud the U.S. Senate for rejecting this attempt to block national clean energy efforts, even as oil continues to gush into the Gulf of Mexico. Instead of trying to go backwards, Congress should be helping the nation move forward and prepare for the clean energy economy of the 21st century.

 

“California is leading the way in enacting ambitious policies and programs that are reducing our dependency on oil, growing our green economy and combating climate change. And, because of our forward-thinking policies, some of the most advanced technology companies in the world are investing in California and creating jobs. I urge Congress to continue moving forward to pass a comprehensive federal clean energy plan this year.”

 

Earlier this week in California's gubernatorial primaries, Meg Whitman, former CEO of EBay, cruised into the top spot as Republican candidate for the upcoming General Election. Jerry Brown runs as the Democratic candidate.

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Wednesday

Skin Cancer, Sun Exposure And Jane Iredale Cosmetics

NPR's Your Health reported yesterday that, "Young women are the biggest users of tanning salons, and many cite peer pressure as a reason. And, researchers have found that many women who visit tanning salons show symptoms of addiction."

Listen to the complete interview HERE.

"About 90 percent of nonmelanoma skin cancers are associated with exposure to UV rays, so we are thrilled to receive The Skin Cancer Foundation Seal of Recommendation in an effort to help spread awareness on preventable measures against this deadly disease," says Jane Iredale, President and Founder of Iredale Mineral Cosmetics.  "We are not only committed to developing quality products to enhance color, but also the overall health of the skin – including skin cancer prevention."

The Skin Cancer Foundation Seal of Recommendation has set the criteria for effective UV protection for more than 30 years.  Products were evaluated by the Foundation's Photobiology Committee, composed of leading U.S. dermatologists who are experts on how the sun interacts with the skin.   Secondly, each product underwent testing for safety and efficacy standards, including an SPF of 15 or greater, validation of the SPF number by testing on 20 people, acceptable test results for phototoxic reactions and contact irritation, and substantiation for any claims that a sunscreen is water- or sweat-resistant.

According to The Skin Cancer Foundation, products that contain sunscreen with a Sun Protection Factor (SPF) of 15 or more should be applied daily for prevention against harmful UV rays.  jane iredale's Amazing Base, PurePressed Base, Dream Tint, LipDrink and Powder-Me SPF in Tanned and Translucent range from an SPF of 15 to 30.  

Made with the highest grade of micronized minerals, PurePressed Base is a pressed mineral foundation that provides superior yet weightless coverage with unsurpassed skin care benefits.  Amazing Base is a loose mineral foundation that provides a natural barrier to the sun's harmful rays, with a very water resistant SPF of 20.  It's your skin, only better!

  • Contains no talc, oil, FD&C dyes, parabens, synthetic preservatives or fragrance.
  • Non-comedogenic.
  • Minerals titanium dioxide and zinc oxide are naturally anti-inflammatory, helping to calm inflammation.
  • Extracts of sea minerals soothe and nourish the skin and also aid in hydration.
  • Micronized minerals provide very water resistant, broad spectrum, chemical-free sun protection of SPF 20.
  • Minerals naturally diffuse light to create a luminous, smooth appearance.

Dream Tint SPF 15 is an award-winning, oil-free tinted moisturizer.

  • Sea lipids help to improve skin's elasticity and prevent trans-epidermal water loss.
  • Titanium dioxide calms and soothes inflammation and provides instant broad spectrum sun protection of SPF 15.
  • Boron nitride creates a soft-focus effect to minimize the appearance of fine lines and enlarged pores.

LipDrink is a colorless, moisturizing, protective lip balm in a base of macadamia nut oil.

  • Edible zinc oxide provides an SPF 15 and broad spectrum sunscreen.  
  • Combines a variety of waxes and oils – some with small molecules in order to penetrate, moisturize and condition the delicate lip membranes, and some with larger molecules to provide a protective shield by lying on the surface.  
  • Contains the antioxidants green tea extract, and vitamins E and C.  
  • The flavor is a mixture of lemon and orange oils.  
  • Feels more moist on the lips than a traditional lip balm.

Powder-Me SPF in Tanned and Translucent is an all-over face and body powder that helps protect against both UVB and UVA rays with an SPF 30 and a very water-resistant rating.

  • Physical, not chemical, sun protection that works instantly so you can brush on and head straight for the sun
  • Powder-Me SPF is packaged in an innovative dispenser for quick and even coverage
  • Applicator has a mirror for easy, fault-proof application
  • Formulated with active ingredients like titanium dioxide and a unique clay that contains minerals to nourish and calm the skin
  • Completely free of contaminants and atmospheric pollutants
  • The all natural ingredients are safe to use on children
  • Translucent – no appearance on the skin
  • Tanned - a golden bronze

For more information about The Skin Cancer Foundation please visit www.SkinCancer.org/Seal. 

 

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World Cup: The Good, The Green And The Wash

By Gina Williams

[Gina is a blogger for the AutonomieProject.  Orginally published on the AutonomieProject]

As far back as my brain can remember, I patiently wait every four years for the magical, exhilarating and largest sporting event on the planet: THE WORLD CUP! I was raised in a football, ah well since this is the States I will say soccer, family. As a family we ate, breathed, and drank soccer. Myself,  siblings,  father, and mother all have played, refereed, and coached soccer through the years. I can remember where I watched every World Cup Final game for the last 22 years or so! Perhaps my favorite memory, is driving home from Oregon to California and stopping in a furniture store with my Dad to watch Brazil and France duke it out in 1998.

Click HERE for PLANET GREEN's Top 5 Eco Athletes

Anyway, I am not alone in this sheer excitement and anticipation, as most of the world, sans the majority of the US, will be glued to any television available to catch all the matches in this year’s cup. That is right, 2010 is a World Cup Year and I am counting down the days( I have even downloaded the  World Cup Countdown App to be sure I keep on track)!

From CNN:  Others believe the World Cup is a lost opportunity for South Africa to be a world leader in making sport greener.

"I think South Africa has missed a trick in not seeking, of its own volition, to host the first 'carbon neutral' mega-event," Anton Cartwright, co-founder of Promoting Access to Carbon Equity told CNN.

Read More On CNN...

Ok so now you are probably wondering, why on Earth would Autonomie Project, a Fair Trade and Eco friendly Fashion company be discussing a sporting event? Well, not only am I a HUGE fan of the sport, but we recently were made aware of some interesting details. This year’s cup is hosted by South Africa and preparations for the tournament began long ago. Like many modern events, a focus on making the event carbon neutral was an early goal for South Africa. However, with a mass frenzy to build the infrastructure for the World Cup, there seems to be a bit of greenwashing going on.

It is true that South Africa has made serious efforts to keep the games Green, such as their carbon offset program, where they have planted over 800,000 trees in various cities. Many South African environmentalists aren’t quite buying it though. Bobby Peek of Friends of the Earth South Africa reiterated this point, “Once carbon is produced, claiming that offsetting is ‘neutralizing’ the carbon footprint is nothing more than ‘greenwash.’” We somewhat agree with this idea, however, planting trees is always a great improvement for a city. On top of carbon offsetting, South Africa has improved its public transportation for the event, making it easy and efficient to travel between stadiums.

When preparations first began, the country was toting itself as creating a Green World Cup. Environmentalists inside the country were frustrated when a new stadium was built, rather than using the old stadiums in Durban. Many were outraged that new construction materials were adding to the overall carbon footprint of the tournament. This definitely may be true, however construction on the new stadium is very eco-friendly. Not only did they re-use much of the concrete and o ther building materials from the demolished stadium, but the new stadium is also built with PTFE which provides natural light, has natural ventilation, energy efficient heat, and collects rainwater.  Even though we agree that keeping the old stadium would in large be more eco-friendly, at least the new stadium was built with some re-used materials and with green architecture in mind.

Beyond the country of South Africa, this year’s “World Cup 2010 Kits,” created by Nike, are claiming to be the most Environmentally friendly kits ever. The jerseys to be worn by the most famous players such as Ronaldo, and by the average soccer fans at home, are made from recycled plastic bottles. They say that they used enough plastic bottles to line the whole coast of South Africa into the uniforms. A Nike spokesperson told GreenMyStyle.com the kits are sustainable in other ways, “We use a variety of environmentally preferred materials such as PET, organic cotton, ‘green’ rubber, and many of our inputs into our shoes are recycled materials from factory production.” This sounds all well and good, however, GreenMyStyle and others are questioning Nike’s credentials, as they haven’t always been the most ethical company in the past and do not provide transparency into where the materials actually come from or provide certification. Also, recycling is great but probably not the most sustainable method of production, as the process itself emits pollution.  On another note, Nike has been the subject of labor rights issues, with sharp criticism from both the Fair Trade and Labor Rights movements.

Although, it seems serious steps are being made by the South African government and World Cup planners, as well as private industry to make the 2010 World Cup Green, there is still disappointment. It was reported that the 2010 World Cup has a carbon footprint 6 times larger than the 2006 World Cup, held in Germany. It should be noted the 2006 numbers did not include transportation and most qualifying teams are from Europe, cutting down the impact of distance traveling. It seems most environmentalists feel South Africa dropped the ball on making the event green and think bigger steps should have been made. However, there are a couple of great things that will come from this including more efficient public transportation, more green space, drawing attention to the environmental sector in the country, and encourage the next World Cup (held in Brazil) to go even more Green!

While knowing that the biggest way the World Cup could cut their carbon footprint is to lessen world travel, it sort of defeats the heart of the  cup. Much like the Olympics, the World Cup is seen as a time for harmony and for the world to come together. There may come a time when the matches may need to be played in a more central location and possibly only the finals in distant lands. Whatever the future holds the environmentalist in me is happy to see some changes and is hoping for more, but the soccer lover in me is anxiously awaiting June 11th. In fact, as we speak my  World Cup Countdown App says we have 7 days, 21 hours, 44 minutes, and 41, 40, 39, 38 seconds…

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Tuesday

Produced By Produces Crowd

Produced By Conference attracted boat loads of attendees this year - again! Good to see that "green" is getting integrated with mainstream programming. One of TV's greenest sets, 24, recently signed off declaring it had run its course. A Fox-produced program, the same set where the Produced By Conference was held this year (Sony Studios, last year) we're looking forward to seeing who takes up the reins of green movie sets now that 24 has blazed its trail.

PGA President Emeritus Marshall Herskovitz and newly elected PGA Co-President Hawk Koch welcome the crowd to the event; Photo: Michael Quinn Martin

LOS ANGELES (June 7, 2010) – The Producers Guild of America announced today that more than 1,100 people attended the second annual Produced by Conference held June 5-6, 2010 at 20th Century Fox Studios. With speakers like Ted Turner, Mark Cuban, Larry Gordon, Bruce Cohen, James L. Brooks, Jon Landau, Paula Wagner, Marshall Herskovitz, Douglas Wick, Mark Gordon, Tim Gibbons, Hawk Koch, Alan Ball and 130 other masters of their craft, attendees were endlessly inspired throughout the two-day celebration of the producing art.

Featured PBC speaker, media entrepreneur and philanthropist Ted Turner and moderator Variety Group Editor Timothy M. Gray. Photo Credit: Michael Quinn Martin

 Featured PBC speaker, media entrepreneur and maverick Mark Cuban and moderator The Los Angeles Times’ Dawn Chmielewski. Photo Credit: Michael Quinn Martin

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BOLD NATIVE, indie film about animal liberation, premieres in LA


Los Angeles, CA, June 1, 2010 – Bold Native, the first fiction film about the Animal Liberation Front (ALF), a non-centralized group of animal liberators and economic saboteurs that the FBI calls their top domestic terrorist priority, answers conscious film-enthusiasts calling for scripted material of action and substance. 
In Bold Native, Charlie Cranehill (played by Joaquin Pastor), an ALF member wanted by the government for domestic terrorism, emerges from the underground to coordinate a nationwide action, while his CEO father (Randolph Mantooth, Emergency) tries to find him before the FBI does. Simultaneously, a young idealist campaigns for more humane treatment of farmed animals on behalf of a large nonprofit organization, and a woman from Charlie’s past threatens to undermine his plans. 
“Vegetarians, environmentalists and activists often get only documentaries supporting our points of view,” says long-term raw vegan and Bold Native actress, Tonya Kay (Secret Girlfriend, Who Wants To Be A Superhero, STOMP).  “Bold Native is a scripted film - with well-known actors moving a powerful storyline.  This kind of art can affect change on a deeper level than many documentaries because viewers relate to well-acted characters more personally than factual image sequences.”
Tonya Kay plays I Rock, the film’s comedic relief.  You have seen Tonya Kay most recently on Glee, House MD, American Idol w/Rhianna and on Criminal Minds.  “As a raw vegan, I end up bringing my own juice and salad to the film/tv set, since most catering departments aren’t aware of how many vegetarians, vegans and raw fooders there are among us.  Bold Native isn’t just a film about animal compassion, it is a film that lives animal compassion - we had an entirely vegan set and rescue animals were often there during filming.  In fact, one of Bold Native’s rescues, Jumper the piglet, appears as himself in the actual film!  The entire production company is vegan and Open Road Films gave preferential treatment in casting to “vegetarians, vegans and others with intimate knowledge of ‘the subject’.”  
Bold Native’s cast of 60 includes numerous cameos, including veteran activist Peter Young, who served two years in federal prison for releasing thousands of mink from fur farms; actor/activist Chris DeRose, founder of Last Chance for Animals; pioneering animal rights lawyers Shannon Keith and Odette Wilkins; famed first amendment lawyer Louis Sirkin; John Feldmann, lead singer of seminal pop-punk band Goldfinger; rapper MC Supernatural; and television stars Dianna Agron (Glee) and Whitney Mixter (Showtime’s The Real L Word).
The film reflects a growing cultural debate about the use of animals for food, clothing, entertainment, and scientific research. The Animal Enterprise Terrorism Act (AETA) of 2006 enabled the prosecution of activists as terrorists if their actions result in economic damage to corporations in animal industries like factory farms, slaughterhouses, research labs or fur farms. In addition to narrative storytelling, the film incorporates undercover footage from labs, farms, and real-life animal liberations for stunning realism. 
“The animal rights movement is often called the newest social justice movement and is unique both in seeking to endow rights to sentient beings currently classified as property, and in terms of government targeting, indicting and imprisoning activists, even for involvement in above-ground, constitutionally protected protest activity,” said producer Casey Suchan. “The ALF does break the law, but they outright forbid any action that might cause harm to humans or non-humans – a track record unmatched by even the FBI itself.”
“Bold Native is first and foremost an adventure story about people who risk their freedom for the lives of the innocent and defenseless, and while it’s a film about a serious subject, it’s also a celebration of life, so it has a sense of humor and playfulness that people don’t expect,” said writer/director Denis Hennelly. 
“This film was motivated by real events that are happening right now,” said producer Mary Pat Bentel. “Billions of animals are at this very moment living and dying under horrific (but) legal circumstances. Our country and planet need to confront the question of animal use and exploitation. And this timely picture prompts us to do just that.”
 
Bold Native will screen for activists and high-profile Hollywood supporters in a red-carpet premiere June 16 at the historic Majestic Crest Theater in Westwood. An encore screening featuring live music and guest speakers will be held outdoors at the Mark Taper Amphitheater at TreePeople in Beverly Hills’ Coldwater Canyon Park on June 18. 
The premiere events kick off an independently booked West coast tour as part of Bold Native’s hybrid distribution strategy.  Screenings are set for June 24 in Portland at the Let Live Foundation 2010 Animal Rights Conference; June 29 in Seattle at the Northwest Film Forum; and Washington DC July 16 at the Animal Rights 2010 National Conference. For ticket information please see http://boldnative.com.
Follow Bold Native
###
Editor’s Note: Seating is extremely limited at Los Angeles premiere events. For press passes please contact Gary Smith, Evolotus PR, gary at evolotuspr.com or call 818-783-0569.  For radio, video and print interview with Bold Native film makers, contact press at tonyakay.com.  High resolution set photography available.

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Thursday

The Science of Fun - June 2010

By Tommy Rosen

[Tommy is co-producer of Eco Gift Expo, Santa Monica, among myriad other awesome things...]

Tommy at Blue Spirit






A little over a year ago, my uncle was diagnosed with a dangerous form of Cancer known as Mantle Cell Lymphoma.  Over the next 12 months our family bore witness as he underwent a difficult and complex chemotherapy regimen, which would take him to the brink of death before rebuilding his system through the injection of his own stem cells.

(above: Tommy Rosen Zip-Lining to Lunch on Necker Island)

My uncle's great attitude never wavered through the process.  He got out of the hospital in record time and over the following 3 months worked hard to regain his full strength.  There is no more cancer in his body.

He called me on the phone shortly after his "re-birth" to let me know he had done something "out of character."  "Cool,"  I said, "What did you do?"  He stated plainly, "I have rented Richard Branson's private island for our whole family and we're going there at the end of April.  Can you make it?"  "Uhhh, let me think for a minute on that one...Yep, I can make it."

Sir Richard Branson has mastered the financial side of being Human.  With all of his success, he can manifest just about anything he wants.  On Necker Island, he has manifested an homage to the Science of Fun.  He has truly created a place devoted to the development of a light-heart. Everyone of us had the single best vacation of our lives.  It was special on every level.  We felt uplifted, inspired, relaxed and my goodness did we have fun together.

Perhaps the most surprising part of our trip was to be joined at dinner by Sir Richard himself.  After spending time with such an affable and gracious man and experiencing firsthand the island he chooses to call home, I was filled with gratitude that someone with his consciousness has been so successful.

The magical experience we had on Necker Island is the topic of a much bigger essay, but the takeaway is this:  Have fun, live fun and help others so that they can have fun, too.

(below: Aunt Barbara and Uncle Tom Israel on Necker Island
celebrating his clean bill of health and 40 years together
)

Tom Barb 40thHave a Rocking Summer!

In Love and Gratitude,
Tommy Rosen

 

 

 

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Wednesday

Sophie B. Hawkins Song Benefits Waterkeepers on The Gulf

Sophie B. Hawkins Announces  Song to Benefit Waterkeeper Alliance

Proceeds from “The Land, the Sea & the Sky”

to Benefit Clean Up Efforts in the Gulf of Mexico

“I am proud to be joining forces with Waterkeeper Alliance and to help them in their efforts to protect the coastline, the wildlife and the thousands of people who depend upon the Gulf for their livelihood,” says Sophie B. Hawkins.  “I truly believe we need to live in harmony with nature and that it is incumbent on all of us to try help with the clean-up efforts in any way we can.”

New York, NY  Grammy nominated and platinum selling artist Sophie B. Hawkins, best known for having the longest running hit single on the Billboard Chart --  As I Lay Me Down ( 67 weeks) – and the pop hit Damn I Wish I Was Your Lover, will be donating 100% of the net proceeds from her new single “The Land, the Sea and the Sky” to benefit Waterkeeper Alliance, an organization of on-the-water advocates who patrol and protect more than 100,000 miles of rivers, streams and coastlines in North and South America, Europe, Australia, Asia and Africa.   The song, which will be the first song released from her long awaited upcoming new album due this fall -- Dream Street & Chance – will be available exclusively for download on Sophie B. Hawkins website – www.sophiebhawkins.com and on  ITUNES this June.  The song will be available for $1.29 and benefit the Waterkeeper Alliance’s work in the Gulf of Mexico.  To learn more about clean up efforts citizens can visit www.saveourgulf.org.

Sophie wrote the new single “The Land, the Sea and the Sky” about the human need to connect with nature and when she saw the disaster unfolding in the Gulf immediately knew that she wanted to try help with the clean up. 

"We are grateful to Sophie B. Hawkins and her entire team at Trumpet Swan Music for their generosity, and the gift of Sophie’s time and talent during the BP oil disaster,” said Waterkeeper Deputy Director Marc Yaggi.  “These much needed contributions will directly support those Waterkeepers on the front lines in Alabama, Florida, Louisiana, and Texas, funding the equipment and supplies our Waterkeepers need to protect and advocate for their waterways, coasts and communities.”

Waterkeeper Alliance has established a website – SAVEOURGULF.ORG -- to help coordinate the efforts of Gulf Waterkeepers, who are fighting to protect the Gulf Coast.  Visitors can go to the website to learn more about how they can help.  The Gulf Waterkeepers on scene are FL: Apalachicola Riverkeeper and Emerald Coastkeeper. AL: Mobile Baykeeper, LA: Louisiana Bayoukeeper and Lower Mississippi Riverkeeper, and TX: Galveston Baykeeper. Also working to clean up the ocean waters and beaches are volunteers, marine biologists, environmental advocates, and members of each of the coastal communities which have been affected. Urgent help is needed for the recovery; our coastal ecosystems in the Gulf of Mexico are in grave danger from the catastrophic explosion and ongoing oil spill.

To see what Gulf Coast Waterkeepers are doing to fight the disaster and to find out how you can help, visit www.saveourgulf.org a project of Waterkeeper Alliance that supports the efforts of Lower Mississippi Riverkeeper and Louisiana Bayoukeeper in Louisiana, Mobile Baykeeper in Alabama, Emerald Coastkeeper and Apalachicola Riverkeeper in Florida, and Galveston Baykeeper in Texas, who are facing what may be the largest environmental and economic disaster in U.S. history. Waterkeeper Alliance is a global environmental organization uniting more than 190 Waterkeeper programs around the world and focusing citizen advocacy on the issues that affect our waterways, from pollution to climate change. More information can be found at www.Waterkeeper.org or www.saveourgulf.org.


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Tuesday

Producers Guild Of America Sees Green - 2nd Year And Growing

In Tinseltown, Green is the New Black 

Environmentally-Aware Producers Make an Impact

Featured speakers include, film producers: Mark Cuban, Bruce Cohen, Lee Daniels, Gary Goetzman, Jeff Gomez, Mark Gordon, Marshall Herskovitz, Grant Heslov, Gale Anne Hurd, Hawk Koch, Jon Landau, Gary Lucchesi, David V. Picker, Charles Roven, Jane Rosenthal, Ridley Scott, Paula Wagner, Richard D. Zanuck, Laura Ziskin; and television producers: Mark Gordon, James L. Brooks, Al Jean and Matt Selman; John Ziffren; Nan Bernstein, Tim Gibbons; Jeffrey Morton, Jon Pare, Matthew Weiner; Tim Kring, Shawn Ryan, Don Mischer, Mara Brock Akil, Ted Turne

LOS ANGELES, June 1, 2010 — Hollywood is not only famous for making movies, but also for initiating movements. Environmentally-concerned industry leaders and stars have united to bring awareness to this issue, declaring the goal of carbon-neutrality for the filmmaking process.  Green is the new black! 
  
Within the industry, a concerted effort is being made to reduce negative effects on the environment. The Producers Guild of America’s PGA Green Committee was established in 2008 as a response to this, demonstrating the PGA’s commitment to actively encourage and support sustainability in the entertainment industry.    
  
“As Producers it is up to us to lead the charge by educating and encouraging cast and crew to be mindful of our impact on this planet.  The PGA Green Initiative is a perfect format for this, utilizing the PGA’s wide reach and its dedicated members to spread this vital message,” said Kathleen Courtney, Chair of PGA Green Committee West. 
 
The second annual 2010 Produced By Conference will be held June 5 and 6 at 20th Century Fox Studios. More than 1,200 film, television and new media producers, as well as entertainment industry members are expected to attend extraordinary panel sessions, unique mentoring roundtables, special workshops and exhibits, and incomparable networking opportunities designed to provide the producing community with valuable tools and insights relevant in today’s competitive marketplace. The conference is “Going Green,” showcasing seminars with knowledgeable panelists and utilizing earth-friendly vendors spotlighting the latest green technology. 
  
“We want to bring solutions for environmental issues to Film, TV and New Media Producers worldwide,” added Fred Baron, Chair of PGA Green Committee West 
  
The 2010 Produced By Conference is the ideal forum for highlighting the PGA Green Initiative and its commitment to the education of the industry.  Efforts to spotlight sustainability at the Conference include:

  • Providing reusable stainless steel water bottles to all conference attendees and speakers – no plastic water bottles will be present at the conference
  • Eco-friendly reusable goodie bags handed out to all attendees
  • Attendees’ agendas printed on the registration name tags, eliminating most paper tickets
  • Caterers using primarily paper, glass and other sustainable options
  • Carpool/ride-sharing information posted on Produced By Conference website
  • Event signage provided by sustainable vendors.
  • All printing materials, such as maps and programs, utilizing Forest Stewardship Council-certified materials and vendors, including vegetable-based inks and a water-based coating for all printing materials
In addition to the Greening of the 2010 Produced By Conference, PGA Green has created and administers the industry's foremost reference website for greening productions,  www.pgagreen.org <http://www.pgagreen.org/>  as well as the Facebook group: Producers Guild of America Green, which offers an excellent opportunity for all members of the entertainment industry to share their struggles, tips and triumphs.  
PBC is an annual event sponsored, produced and managed by the PGA. All profits from PBC are reinvested into industry member services, including education, industry promotion, production standards development, market research and legislative advocacy. More information is available at producedbyconference.
  
About the Producers Guild of America

The Producers Guild of America is the non-profit trade group that represents, protects and promotes the interests of all members of the producing team in film, television and new media. The PGA represents over 4,200 members who work together to protect and improve their careers, the industry and community by providing members health benefits, enforcing workplace labor laws, maintaining fair and impartial standards for the awarding of producing credits, as well as other education and advocacy efforts. The PGA hosts important industry events including the annual Producers Guild Awards and the Produced By Conference. For more information, visit www.producersguild.org. 

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Heal the Bay's Bring Back The Beach 25th Anniversary Gala

      WHAT: Southern California’s leading environmental group celebrated 25 years of healing the bay with a gala under the stars on Santa Monica Beach. Nearly 1,000 guests dug their toes in the sand and enjoyed open-air mingling, sustainable fine dining and a special performance by singer-songwriter Jakob Dylan.

WHERE: The Jonathan Club

WHEN:  It took place on Thursday, May 20th. The following pictures are courtesy of Heal The Bay.

      WHO: Among the notables attending the beach-chic party: Heal the Bay board members and actresses Julia Louis-Dreyfus and Amy Smart; TV personalities Chad Lowe, Dule Hill, Hall Sparks, Donna Mills, Shay Mitchell, Kali Hawk and Lindsay Wagner; trailblazing surf legend PT Townend; state legislators Fran Pavley and Julia Brownley; former California Speaker of the House Willie Brown and philanthropists Tom Unterman, Mark Attanasio and Kelly Meyer.

      This year’s “Bring Back the Beach” honorees included actor-director Nicolas Cage, a key supporter of Heal the Bay; corporate partner The Walt Disney Co., and longtime board members Luann Laval Williams and Jack Baylis

      MORE:  Heal the Bay is a Santa Monica-based environmental group dedicated to making Southern California coastal waters safe, clean and healthy for people and marine life.


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Monday

My Greatest Hope...

By Leilani Munter

[Leilani, "Carbon Free Girl," is a Race Car Driver who competes at NASCAR]

After spending a week in Venice, Louisiana getting an up close view of the
BP gulf coast oil spill disaster, talking with locals whose livelihoods
are over, and seeing dead wildlife, I am trying my best to look at the
positive side. Keep in mind that I just got off the phone with one of my
boat captains in Louisiana and he told me he saw six dead dolphins and ten
dead turtles in the past few days. So the idea of looking on "the bright
side" is nearly impossible, and most days I fail, but I think it is human
nature to try to find something positive in the face of a catastrophe. The
only positive thing that can possibly come from this -- the largest
environmental disaster in American history -- is if it causes us to change
the way we are living on this Earth.

When Dale Earnhardt Sr. died on the last lap of the Daytona 500 in 2001,
it devastated NASCAR. He was their biggest star and a hero to most of
their audience. The one positive thing that came from his death is that
racing took a good hard look at safety and they made some really big
changes. After his death, all drivers were required to wear full face
helmets (Earnhardt wore an open face helmet) as well as a HANS device, a
head and neck restraint system. SAFER barriers, or soft walls, were
installed in the speedways so that when we crashed, the racetrack wall
would help absorb some of the impact. It cost millions of dollars, but it
has also likely saved many lives. I have since had wrecks at nearly 200
mph (one impact was so intense it put a crack through my motor) and I have
walked away with nothing but bruises and a sore back. I don't know for
sure that I would have walked away from those crashes if many years
earlier, Earnhardt hadn't passed away and changed the safety rules of
racing. His death marked a permanent change to the way motor sports safety
was conducted, NASCAR drew a line in the sand and never looked back. That
fateful moment made racing safer for all drivers that have strapped
themselves into a race car since, including myself.

Perhaps one day we will look back at this oil spill and think "If the Gulf
Coast oil spill hadn't happened, we wouldn't have kick started our clean
energy economy back in 2010. We wouldn't have made such great strides with
solar pv and thermal technology, geothermal energy, wind and tidal
turbines, green buildings, hydrogen fuel cell and electric cars,
alternative fuels like cellulosic ethanol and algae based biodiesel, and
we might not have passed the American Power Act." Perhaps we would look
back and incredulously say "Imagine if the gulf coast oil spill hadn't
happened, we might actually still be running our country on dirty fossil
fuels and spending billions of dollars buying oil from foreign countries!
Wouldn't that be awful?!"

Charles Darwin once said, "It is not the strongest of the species that
survives. Nor is it the most intelligent that survives. It is the one that
is most adaptable to change."

And so our time has come -- this is the 11th hour. We either change the
way we are living on the planet or relegate ourselves to eventually having
our planet covered with oily water, polluted air, dead coral reefs, and
cattle pastures where there were once rain forests. I hope that this
disaster will wake us up and make those in charge realize that now is the
time for us to turn over a new leaf. To check ourselves into rehab to get
off our addiction to fossil fuels and start a new sober life with clean,
renewable energy.

I am a race car driver; my career is currently based around an internal
combustion engine
, and yet even I can see the importance of energy
independence
and the move towards the use of clean, renewable energy. We
are at a crossroads and I hope we take the right turn -- or maybe it's a
left? Let's take a step -- or even better, a leap -- in the right
direction. Let's pass the American Power Act and start putting a real
effort into capturing clean energy from the wind, the sun, and the ocean.
Let's put Americans to work building our new green energy economy. We've
been talking about it for years, the technology is already here -- all we
have to do now is to make it happen.

What in the world are we waiting for? Millions of gallons of oil to spill
into the Gulf of Mexico?

My greatest hope in the wake of this ongoing tragedy is that this is our
clean energy wake up call. My biggest fear? That we won't answer.

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