Think Like A Man Thinks Green

In time for Earth Day 2012, Sony Pictures RELEASES FIRST-EVER INDUSTRY PRODUCTION USING COMPLETELY ENERGY-EFFICIENT LIGHTING

Culver City, CA (April 19, 2012) - As an industry leader in environmental innovation, Sony Pictures has long experimented with energy-efficient light sources and technologies for use in its productions. But for the Screen Gems feature Think Like a Man, Sony Pictures took its efforts a step further and reached an industry first by using 100 percent energy-efficient (LED) lighting sources on the production.

“Sony Pictures is committed to making great content with a smaller and smaller energy footprint, and Think Like A Man is a great example of Screen Gems’ continuing tradition of actively reducing the impact and waste of a major feature film production,” says Gary Martin, President, Production Administration, Sony Pictures Entertainment.

Conventional lighting for a motion picture requires a significant amount of energy to run and generates a lot of heat on set. This, in turn, must be cooled using air conditioning, requiring additional control equipment. Compared to a conventional incandescent bulb, however, LED lighting can generate over four times the amount of light with the same amount of energy (over four times the lumens per watt), and is also able to maneuver into tighter spaces and be transported more efficiently.

“Lighting is a crucial component in the visual art of filmmaking and brings to life the emotions of a story. LED and other energy-efficient types of lighting, when designed well, can be more efficient, easier to set up, versatile and longer lasting while still providing the visual aesthetic necessary for film production,” says Glenn Gainor, Senior Vice President, Physical Production, Screen Gems.

“Although not perfect, energy-efficient lighting is making great strides. We were excited to incorporate this industry-first in lighting into our production, and look forward to continuing to work with manufacturers to test and improve the technology,” says Mason McConnell, Executive Director of Set Lighting for Sony Pictures.

In addition to many other efforts, Think Like a Man further greened the filming by shooting the entire production in locations near the studio lot, cutting both transportation requirements as well as the need to construct sets. It also used many environmentally-friendly products and processes in the daily administration of the film.

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Think Like A Man Thinks Green

Sony Pictures Dedicates John Calley Park

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SONY PICTURES ENTERTAINMENT DEDICATES PARK TO JOHN CALLEY

CULVER CITY, CA – October 19, 2011 – Sony Pictures Entertainment (http://www.sonypictures.com) today revealed the naming of John Calley Park in honor of the late, former Chairman of the studio; it was announced by chairman and chief executive officer Michael Lynton and co-chairman Amy Pascal at a dedication ceremony attended by studio employees. The newly-named park is located in the center of the studio’s historic 44 ½ acre lot and serves as a central gathering spot for employees and visitors.
Speaking at the dedication, Pascal said: “John
 came in as a steadying ‘center of gravity’ for the studio. He gave all of us what we needed to come together as a company and also gave us an infusion of life and a sense of togetherness that the studio did not have before.”
Pascal continued: “When Michael and I thought about building this park, we wanted it to be a gathering place for everybody. When John died, it seemed the perfect name to call it.”

Lynton added: “We are all better off thanks to John’s years on this lot, and the world is better off thanks to the wonderful entertainment he left in his considerable wake. It is with great honor that we dedicate this park to John Calley.”
In addition to the park dedication, the studio today held a memorial service in honor of Mr. Calley, which was attended by hundreds of friends and family.
Mr. Calley formerly served as chairman and chief executive officer of Sony Pictures Entertainment, which he joined in 1996 following successful terms as studio chief at Warner Bros. in the 1970s and MGM/United Artists in the 1990s.
Known as much for his business acumen as his creative instincts, Mr. Calley was a low-key, erudite and respected executive whose relationships touched every corner of the industry.
Mr. Calley was honored

by the Academy of Motion Picture Arts & Sciences in 2009 with the Irving G. Thalberg Memorial Award. At the time, the Academy recognized “his intellectual rigor, sophisticated artistic sensibilities and calm, understated manner” calling Mr. Calley “one of the most trusted and admired figures in Hollywood.”  

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EPA Recognizes Sony For Leading Green Power Purchase

NEW YORK, February 3, 2011 – Sony Corporation of America, Sony DADC, Sony Electronics and Sony Pictures Entertainment in the U.S., under the umbrella of Sony Corporation of America, announced today that they have come together to purchase more than 143 million kilowatt-hours (kWh) of green power annually for 2011, which is enough green power to meetan estimated 49 percent of these entities’ electricity use.  As a result of this purchase, Sony Corporation of America ranks No. 27 on the U.S. Environmental Protection Agency’s (EPA’s) National Top 50 list of the largest green power purchasers. 

 

Sony is purchasing Green-e verified renewable energy certificates (RECs) through Renewable Choice Energy and 3Degrees.  Additionally, Sony is using its own on-site solar installations, which produce more than 600,000 kWh/year. These activities demonstrate a proactive choice to switch away from traditional sources of electricity generation and support cleaner renewable energy alternatives.

 

According to EPA, Sony’s green power purchase of more than 143 million kWh is equivalent to avoiding the carbon dioxide (CO₂) emissions of nearly 20,000 passenger vehicles per year, or the CO₂ emissions from the electricity use of nearly 13,000 average American homes annually.  This purchase also qualifies the Company for EPA’s Green Power Leadership Club, a distinction given to organizations that have significantly exceeded EPA’s minimum purchase requirements. Green Power Leadership Club members must purchase ten times the partnership’s minimum requirement organization-wide. 

 

Sony’s recent green power purchase and on-site solar generation initiatives are part of its ongoing support of renewable energy and its commitment to reducing its environmental impact globally under its “Road to Zero” environmental plan, through which the Company aims to achieve a zero environmental footprint by 2050. 

 

As a global leader in the consumer electronics and entertainment industries, Sony is fully committed to responsible corporate citizenship and environmental stewardship through its products, its programs, its practices and its people.  From research and development of energy-efficient products and processes, to the responsible re-use and recycling of materials, Sony strives to protect and promote a healthy and sustainable planet, improving the quality of life of future generations.  For more information on Sony’s global environmental initiatives, visitwww.sony.net/SonyInfo/csr/environment/index.html.

 

About EPA’s Green Power Partnership

The Green Power Partnership is a voluntary program that encourages organizations to buy green power as a way to reduce the environmental impacts associated with purchased electricity use. The Partnership currently has more than 1,300 Partner organizations voluntarily purchasing billions of kilowatt-hours of green power annually. Partners include a wide variety of leading organizations such as Fortune 500® companies, small and medium sized businesses, local, state, and federal governments, and colleges and universities. For additional information, please visit www.epa.gov/greenpower.

 

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EPA Recognizes Sony For Leading Green Power Purchase