Friday

Earth Day San Francisco - Events Lineup

       
     
       

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EarthDaySFweekly 2

"We both love nature and are proud to be a part of such a wonderful celebration of positive ideas."
- Gabriel and Dresden

"On this beautiful Earth Day 2015 let us take a grateful moment to be thankful to our beautiful mother earth, from which life is born and nurtured. Let us work harder and with more thought and compassion to take care of her and keep her safe and clean. Let us work to teach, inform, and kindly pass on ways in which we can conserve, preserve and care for the health of mother earth, which in turn is all our health, as well. Let us be more thoughtful that we are all one, unified here on our lovely mother earth, and that it is each and every one of our responsibilities to her and to one another to care for our amazing home! Let us strive to make each and every day a step in a more positive, healing and healthy direction for our spectacular home, the Earth, ourselves, and all that share our extraordinary home, Mother Earth! Happy Earth Day San Francisco! We love you Earth!"
- Love, peace and light, Forest Green

"For me, Earth Day is about raising awareness. There are so many great people and amazing movements working towards environmental/biological re-alignment and Earth Day is a time for those movements to grow and ideas to spread. It is a time to inform, ideate, and innovate."
- DJ Mike Teez

In Celebration of the 45th Anniversary of Earth Day, we are happy to present the Earth Day SF Street Fest!

Located in the heart of the most culturally rich neighborhood in the city, "The Mission," Earth Day SF unites Artists, Activists and Amazing Entertainers all dedicated to promoting the protection and preservation of our Beloved Mother Earth and all of her inhabitants. This one-of-a-kind event promises to be a robust celebration of everything "Green, Fun and Sustainable."

Join us on Saturday, April 18th from 10 am to 7 pm as we take to the streets and celebrate Earth Day San Francisco style.


 

SCHEDULE OF EVENTS:

grove on the road banner
Join in the fun at Grove on the Road at Earth Day, where 22nd Street and Valencia Street meet!

Enjoy live, admission-free performances, interactive arts workshops for all ages, and celebrate Earth Day San Francisco and the 45th Anniversary of Earth Day


Performances:

Rupa & the April Fishes​
5:00 - 6:00 p.m.

Bayonics​
3:15 - 4:15 p.m.

Boca do Rio​
1:30 - 2:30 p.m.

All-Ages Workshops:

Drumming with BoomShake! Music
2:30 – 3:15 p.m.

Brazilian Dance with Tika Morgan
12:00-1:00 p.m.

Instrument Exploration Station
12:00 - 5:00 p.m.

 


 

PLANET DANCE SCHEDULE OF EVENTS
22nd and Mission Street stage


10:00 AM Welcome to Earth Day SF 2015 
DJ Mike Teez


11:55 AM Earth Day Message


12:00 PM People Power Band


12:45 PM Guest Speakers
Mona Lisa Wallace, Esq., Civil and Environmental Rights Activist
Valerie Ibarra, Radio Host and Producer of Women's Magazine
Pam Larry, Northern CA Director of Label GMO's
Monica Lopez, March Against Monsanto
Stacy Malkan, Co-Founder of Campaign for Safe Cosmetics


1 PM Eco Fashion Show presented by Shirin Hashem


1:30 PM Guest Speaker
Smita Paul, Founder of Indigo Handloom


1:40 PM Janaka Selekta featuring live tabla player Amit U Sharma


2:30 PM DJ Jimmy Bell vs. Ka'Nete


3:20 PM NON PROFIT SPOTLIGHT: 
Leila Salazar-Lopez, Executive Director of Amazon Watch
Jess Dervin-Ackerman, Conservation Program Manager of Sierra Club SF
Maureen Perron, Co-Founder of Save Our Planet


3:45 PM KEYNOTE SPEAKER: John C. Roulac, Founder and CEO of Nutiva
"The Solution Under Our Feet: How Regenerative Organic Agriculture Can Save the Planet" 
Friends of the Urban Forest "Most Greenified Neighborhood" Award


4:00 PM Forest Green v. Mixtress Shazaam


5:00 PM Gabriel and Dresden


6:00 PM Cellspace Procession
Closing Remarks
DJ Mike Teez


Official Earth Day SF Pre and Post Events
 dine out for earthso stoked for earth day
lowresaphro3alee43a18posterbicycle daycellspace
Thanks for the support Rock the Earth, Bicycle Day, Opel Productions, Plur Alliance, Kandi Love, and CELLspace!

We'll be raffling off 2 VIP tickets to Bicycle Day and
2 General Admission tickets to Opel's event at Public Works at the Planet Dance stage


Thanks to our over 35 Fantastic Earth Friendly Exhibitors, Green Team, Media Partners, and all the love received across the Bay Area. 

Last but not least, a very special thank you goes out to
Earth Day SF 2015 Sponsors -- 


UNITED ECO SKIES
KEVITA
KIND SNACKS
ENERGY UPGRADE CALIFORNIA
smart car
PEOPLE POWER
SPARE THE AIR
SIERRA NEVADA

DOMENICO WINERY

Earth Day SF is so grateful to have your support of this year's event and can't wait to celebrate with you!


Earth Day SF 2015 Logo


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Thursday

Race For Water Reaches The Bermudas

(posted from Press Release)
To read in French go to Greening Paris

The "Race for Water Odyssey" reaches the Bermudas and continues its scientific analyses 


The Race for Water Odyssey (R4WO) arrived today in Bermuda, the second witness island of the expedition. The crew will stay on the British Archipelago for 6 days in order to collect scientific data, enabling an initial global assessment of ocean pollution caused by plastic waste.

After 7 days of turbulent navigation from the Azores due to the passing of a very lively weather front, the R4WO drew up, this Wednesday April 1st, in Hamilton. Present in Bermuda until April 5th, the expedition team will analyze the waste littering 6 strictly-selected beaches of the archipelago. In order to obtain comparable data, these analyses will be carried out according to the same scientific protocol as the one deployed in the Azores, working with local associations such as "Keep Bermuda Beautiful". In addition, visits of the "MOD70 Race for Water" trimaran will be organized for the public. During this stopover, the R4WO benefits from the support of the Fairmont Hamilton Princess Hotel.

Next stop: New York

The R4WO will finish its crossing of the Atlantic by then setting off for New York, next stage in its world tour. In the megalopolis, several events will be organized to raise awareness and to draw the public's attention to the problem of plastic waste in oceans. The R4WO will have the honour, amongst others, to talk about this crucial theme during a plenary session organized at the UN headquarters in collaboration with the UNEP.

 

About Race for Water Odyssey (R4WO)

Initiated by the Race for Water foundation, the "Race for Water Odyssey" is a unique expedition that aims to draw up the first global assessment of plastic pollution in the ocean by visiting island beaches situated in the 5 trash vortexes. In less than 300 days, over 40,000 nautical miles will be traveled, punctuated by 11 scientific stopovers and 9 outreach stopovers, involving a total of 13 countries. The Race for Water Odyssey benefits from the support of ISAF, Duke University, Oregon State University, senseFly, Swisscom and Swissnex.




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Local Governments For Sustainability World Congress


(posted from press release) 


Climate-KIC will be present at the Local Governments for Sustainability (ICLEI) World Congress on 8 April in Seoul, Republic of Korea, to officially launch the Low Carbon City Lab programme and discuss new partnerships with cities and organisations from around the world. 


Greenhouse gas emissions in cities originate from a host of different sources, such as electricity production, transportation, commercial and residential buildings, as well as industry and waste. Reducing urban emissions is a shared effort by a large panel of city stakeholders. 
The new programme is part of a range of Climate-KIC programmes designed to help cities reduce greenhouse gas emissions and create new jobs for their low carbon economies. Climate-KIC is the European Union's main climate innovation initiative and supported by the European Institute of Innovation and Technology (EIT). 


Low Carbon City Lab 

Cities account for 70 per cent of greenhouse gas emissions caused by human activities 

PARIS, FRANCE, 31 March 2015 – With all eyes on a global deal to reduce greenhouse gasses at the UN's COP21 conference in Paris later this year, EU initiative Climate-KIC will launch a new programme to help cities around the world unlock their emission reduction potential at a major global event in Seoul on 8 April 2015. 

Cities account for 70 per cent of greenhouse gas emissions caused by human activities. According to the United Nations agency for human settlements and sustainable urban development, 75 per cent of the world population will be living in urban environments by 2050. The annual increase of the total world population is 1 per cent, while in the urban areas it is 1.8 per cent, almost twice as much.  Cities will continue to be the key nexus for climate action for years to come. 

Leveraging a diverse grouping of companies, research centers, technology experts, city networks and cities, Climate-KIC's new Low Carbon City Lab programme will aim to unlock the greenhouse gas emission reduction potential of cities, and reduce global greenhouse gas emissions by 1 gigatonne per year.





Strategies to reduce urban greenhouse gas emissions 


Thanh-Tam Lê, Director of Climate-KIC's centre in France, said "Our Low Carbon City Lab is an exciting example of how public-private partnerships can tackle climate change through both a market-led and an impact driven approach."  


The programme provides a series of tools, consulting and services to develop urban climate mitigation strategies:  

  • 3D software to visualise greenhouse gas emissions in cities. We also help cities bring together the data from sources across their urban areas.
  • Experts to verify greenhouse gas inventories according to the recently launched Greenhouse Gas Protocol standard and to prioritise actions.  
  • Help to boost cities' business generation activities including support for start-ups  
  • Tools enabling the monitoring of emissions from the transport sector.  
  • Services including training and summer schools, with courses focusing on climate finance for cities and the latest developments in greenhouse gas monitoring approaches for cities.  
  • Contribution to the definition of climate finance frameworks for cities (NAMAs, VNAMAs) 



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Path To Paris - Environment California Says, Bonjour!

Environment California Spring Event


(posted by Paige Donner)

SAVE THE DATE!
Environment California's 11th Annual Spring Event: Path to Paris

Saturday, May 16th, noon to 2:00 pm 
at the lovely Brentwood home of actor Donna Mills

RSVP: EnvironmentCalifornia.org/SpringEvent

Please join Environment California for lunch, drinks and stimulating conversation to help elevate California's global warming solutions leading up to the 2015 UN Climate Change Conference in Paris.


Special guest speaker: Sen. Fran Pavley, climate solutions leader and author of California's game-changing Global Warming Solutions Act, AB 32


The Path To Paris

Global warming is the most critical issue of our time. With the U.N. Climate Change Conference to be held in Paris this December, there is a sense that if the world can unite around solving global warming, we can stave off the worst impacts.

In the lead-up to Paris, Gov. Brown and the leaders of the California legislature have outlined an aggressive path by which California can continue its leadership with these statewide goals:

  • Increase the amount of electricity from renewable sources to 50 percent;
  • Reduce the amount of petroleum used by our vehicles by 50 percent; and
  • Increase the energy efficiency of existing buildings by 50 percent—all by 2030.

But the oil companies and the utilities are fighting every step of the way. Environment California is working this year to build the public support needed to pass legislation to turn these critical climate goals into reality — for our health and our future. Join us for a provocative conversation on how we can lead the way!


Sponsorship Opportunties

Ambassador to Paris $15,000 (Includes 10 event & 10 VIP reception tickets)
Partner $10,000 (Includes 8 event & 8 VIP reception tickets)
Friend $5,000 (Includes 6 event & 6 VIP reception tickets)
Supporter $2,500 (Includes 5 event & 5 VIP reception tickets)
Host $1,250 (Includes 5 event tickets)
Individual Ticket $200


HOST COMMITTEE (in formation) 
Join the hosts of the 2015 Spring Event and other friends of Environment California.

Ed Asner
Ed Begley, Jr.
Barbara Bosson
Peter Coyote
Chayse Dacoda
Glen Dake, Renee Dake Wilson & Brian Wilson
Rosario Dawson
Fran Diamond
Frances Fisher
David Freeman
Catherine Geanuracos
Anna Getty
Tom Hayden & Barbara Williams
Marshall Herskovitz
Peter Horton
Wendy James
Katharine King
Sharon Lawrence

Rachelle Lefevre
Mia Lehrer
Debbie Levin
Wendie Malick
Wally Marks
Sara Nichols
Chris Paine
Douglas H. Phelps
John Quigley
Akasha Richmond & Alan Schulman
Jamie Rosenthal Wolf, David Wolf, Rick Rosenthal & Nancy Stephens & the The Rosenthal Family Foundation
Kyra Sedgwick
Amy Smart & Carter Oosterhouse
Barbra Streisand
Margery Tabankin & Earl Katz
Tom & Janet Unterman
Wendy Wendlandt & Cliff Latimer
Roger & Nori Wolfson

 

Environment California is a nonprofit, nonpartisan 501(c)(4) environmental advocacy organization dedicated to protecting California's air, water and open spaces. Contributions or gifts to Environment California, Inc. are not deductible as charitable contributions for federal income tax purposes. Donations may be used for political purposes such as supporting or opposing candidates. No funds will be earmarked or reserved for any political purpose. More information about Environment California, Inc. may be obtained by contacting the organization at: 3435 Wilshire Blvd., Suite 385, Los Angeles, CA 90010.





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Monday

If Clarins Were A Woman

by Paige Donner

The international cosmetics brand, Clarins, has a humble beginning. Founded by a man with a vision to provide his patients (yes, he was first a doctor) spa treatments and beauty products that added as much to a woman's sense of well-being as they did to her outward appearance, Clarins grew into one of the most recognized names in luxury cosmetics today.

 

 To celebrate the brand's 60th anniversary, Dr. Olivier Courtin-Clarins put together this book of  super strategic tips, compiled from both his expertise in women's health and beauty and also from a worldwide base of their devoted beauty bloggers who submitted questions to him deserving of worthy answers. The result is, Doctor, I Want To Be The Fairest Of Them All, a delightful book only just translated from the French into English in time for the new year.

 

Docteur, Je Veux Etre La Plus Belle

That is the title in French and each chapter offers targeted and practical advice. The foreword, offered by Dr. Courtin-Clarins, states that, "Your face tells it all. What a pleasure it is to see life's contentment harmoniously written there...Over time our faces reflect who we are. They are an expression of ourselves and reveal our personalities."

 

Providing Beauty Advice Has Always Been Part of The Clarins DNA

 

Chapters in this little red book of beauty tips include: Killer Legs, A Star Even On The Road, A Flat Stomach A Small Waist And A Great Bottom, A Regal Bearing and Forever Youthful...

 

There are illustrated pages throughout the book and one of them even teaches you a quick morning massage to really wake you up with a sidebar giving you a recipe for a healthy breakfast.  Below, on the same page is a Night Massage to help you sleep well. There is advice to, "from time to time or once a year" do a slimming or firming treatment at the spa.

 

In short, the book is full of priceless bits of beauty advice and much of it that you can self-administer. And it's all about whole-body beauty, something that has always been at the root of the Clarins philosophy.

 

This interview below is excerpted from a special interview given by Prisca Courtin-Clarins, the granddaughter of the founder of the cosmetics line, for the ultra-luxurious Spa My Blend by Clarins that you can find at the Royal Monceau in Paris.

 

 

Q&A with Prisca Courtin-Clarins, Director of Strategic Projects and Spa Activities (and blogger on the BeautyFlashBlog.com a Clarins blog)

 

If Clarins Were A Woman

 

My preferred virtue:  Respect

 

My dominant character trait: Kindness

 

What character trait I most prefer in a man:  Gentleness

 

What character train I most prefer in women: femininity

 

My biggest character flaw: Perfectionism

 

My strongest quality:  Listening

 

What I appreciate most in my friends: Loyalty

 

My favorite thing to do:  Research

 

My ideal of happiness:  The Fountain of Youth

 

What would be my greatest disappointment:  The extinction of biodiversity

*translation from the French by Paige Donner

 

Book is available online at Clarins.net.

 

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Sunday

FACTS (French Ameri-Can Climate TalkS) - UCLA

Community Announcement

Friday, November 14th, 2014
10:00 AM - 2:30 PM

UCLA - Carnesale Commons - Palisades Room

751 Charles E. Young Drive W Los Angeles, CA 90095


FACTS Los Angeles - Speakers

Building up to the United Nations Climate Change Conference to be hosted by France in December 2015 (COP 21-Paris Climate 2015), the Embassies of France in both Canada and the United States are organizing FACTS (French Ameri-Can Climate TalkS), a public conference series across seven cities in the US and in Canada involving renowned scientists, civil society representatives, NGOs, political figures, journalists and entrepreneurs.

Key speakers from both the US and France will be discussing the role of urban centers in regard to climate change policies: from the changing risks they have to face to the new opportunities they can benefit from.

Climate Ready Cities

Taking actions to mitigate climate change and adapt in urban areas

In partnership with the UCLA Institute of the Environment and Sustainability and the Los Angeles Regional Collaborative (LARC) for Climate Action and Sustainability, the Embassy of France in the United States and the Consulate General of France in Los Angeles will organize a conference to discuss the challenges climate change represents for cities around the world.

With more than half of humanity living in cities, urban centers are key actors for climate change. Climate change represents a major threat for many cities that will have to face a range of impacts from the consequences of the changing climate (sea level rise, increased frequency of extreme weather events, heat waves, etc.). However, the threats brought by climate change can also represent an opportunity and many cities are already taking action to become climate resilient by both decreasing their emissions and by preparing to mitigate the future impacts of climate change.

More information at: http://facts.france-science.org/program/#losangeles

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Saturday

R20 Regions For Climate Action - Paris Highlights October 2014

by Paige Donner




"I love sequels. I hope there's a Kyoto 2. BUT, we shouldn't wait for Lima or Paris, we should go forward as sub-national governments. In California we never waited. We never hesitated. We didn't do 'No' as an answer. "


https://www.youtube.com/watch?v=qVTggn0QY_c


"Solutions are found in the cities, regions, territories."


"California refuses to tolerate inaction. We believe in perpetual motion. We have declared war on climate change." 


"Threats of ignoring climate change are immense."

- Arnold Schwarzenegger

 

"There is no B plan because there is no B planet." (paraphrasing Ban Ki Moon). 


"The "Terminator" is an Initiator and a Visionary."


"We must think of this issue as Climate Disruption. Not change. Change can be good. What we are seeing now is climate disruption."


"Keep in mind that we are the last generation to be able to act on this issue."


-  Laurent Fabius, French Minister of Foreign Affairs and International Development





Mary Robinson, Left, Lady in Red


"I've done a lot of work mobilizing women. Let's make this an effort of human solidarity."


"I came to this issue of climate change through the issue of Human Rights; not through science or environmentalism. Food production in Africa is already severely impacted by Climate Disruption, where the population will double by 2050."


"We need a FAIR agreement in Paris (COP 21). Different countries/ regions still have different needs."


"The EU must take its leadership role. There's a moral imperative. "


- Mary Robinson, UN Secretary General's Special Envoy on Climate Change






The newly appointed Executive Director to R20, Christophe Nuttal, takes to the Road To Paris 2015 via both science and human rights. Originally a space engineer, he was then a scientific advisor to the French Ministry of Foreign Affairs in the early 90s. He became the Exec. Dir. of R20 in January 2012.


More recently, he launched the International Multi-Partnerships Initiative on access to basic services, adopted at the 2007 UN-HABITAT Board. 


This initiative was adopted later in 2009 at ECOSOC resulting in listing of access to water as a human right in 2011. 




Terry Tamminen, co-organizer R20, Adviser on Environmental Issues to Mr. Schwarzenegger


All photos and video by Paige Donner copyright 2014. All Rights Reserved.



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Friday

What are you doing for World Elephant Day August 12?

sponsored post


 

On the third annual World Elephant Day, Tuesday, August 12, 2014, people around the world plan actions and activities to help save increasingly threatened African and Asian elephants


(Earth, August 5, 2014) Tuesday, August 12, 2014, is the third annual World Elephant Day, a day when people come together to honor elephants, to spread awareness about the critical threats they are facing, and to support positive solutions that will help ensure their survival. Within our lifetimes, elephants may face global extinction in the wild. World Elephant Day was launched on August 12, 2012, by the Elephant Reintroduction Foundation and Canadian documentary filmmaker Patricia Sims.
 
The survival odds for the world's elephants are increasingly grim. During the past four years, poaching for ivory has surged to unprecedented levels. It is estimated that 100 African elephants are slaughtered daily for the illegal wildlife trade. According to a June 2014 report by the Convention on International Trade in Endangered Species (CITES), 20 percent of Africa's elephants may be killed in the next ten years if poaching continues at current levels. Others believe that all African elephants may be extinct in the wild by 2025. It is estimated that fewer than 400,000 African elephants remain. There are less than 40,000 Asian elephants left in the world, making their official status "Endangered" on the IUCN Red List. Asian elephants face extensive loss of habitat, and are also killed for their ivory, meat, and body parts, while young elephants are removed from their natural environment for use in the tourism industry.
 
World Elephant Day supporters can act in a multitude of ways, both locally and globally, to help protect elephants from the devastating impacts of poaching, the destruction of wilderness, the demand for ivory, human population growth and human-elephant conflict, and the social, economic, and environmental factors that fuel this tragic situation.
 
World Elephant Day encourages individuals and organizations worldwide to take action, spread awareness, and share effective ways to help save and protect elephants, and support the many commendable elephant conservation initiatives.
 
What you can do
 
There are many ways people can get involved to help elephants and raise awareness on World Elephant Day, and year-round.

  • Support organizations that are working to: stop the illegal poaching and trade of elephant ivory and other wildlife products; protect wild elephant habitat; and provide sanctuaries and alternative habitats for domesticated elephants to live freely.
  • If you wish to experience elephants in their natural environment, choose eco-tourism operators who support local elephant conservation projects and who treat elephants with respect and dignity.
  • Support healthy, alternative, sustainable livelihoods for people who have traditionally relied on elephants, wild animals, and natural resources.
  • Support orphaned elephants by fostering one whose parents have been killed by poachers.
  • Learn about indigenous cultures that have traditionally lived in harmony with elephants.
  • Be an elephant-aware consumer. Never buy ivory or other wildlife products.
  • Support a U.S. national ban on the sale of ivory. Contact your representatives and write to your country's leaders, supporting national and local legislation to ban the sale of ivory.
  • Do not support organizations that exploit or abuse elephants and other animals for entertainment and profit. Learn more at http://worldelephantday.org/how-to-help-elephants

What organizations are doing on World Elephant Day
  • Conservation Action Trust, Wilderness Safaris, and Africa Geographic are holding a photography competition for the best African elephant photo, with the grand prize of a four-day trip in Kruger National Park.
  • 96 Elephants is celebrating World Elephant Day with a variety of activities, including having zoos throughout the U.S. sending some 96,000 messages to legislators in support of an ivory ban. 96 Elephants is asking people to take "elphies" using the phrase "Go Grey for World Elephant Day" and to post images on social media using the hashtag #GoGrey. 96 Elephants is also organizing a "Thunderclap" where people can sign up on Twitter to send a simultaneous Tweet on World Elephant Day. During the day, @TheWCS and @96Elephants will tweet out 96 facts about elephants (one every 15 minutes). To learn more about 96 Elephants and World Elephant Day, visit 96elephants.org\WED
  • In August the David Sheldrick Wildlife Trust is launching an exclusive website focused on the beauty of elephants and packed full of ways for people to take action for elephants on August 12 and beyond. Keep an eye on sheldrickwildlifetrust.org and facebook.com/thedswt for more news about the site.
  • Bodhi Tree Foundation's S.A.F.E. Campaign will be celebrating World Elephant Day by showcasing unique African travel itineraries and safaris offered by several of its travel partners, enabling travelers to get up close and personal with elephants in the wild while aiding in their conservation. Its partners will be contributing a portion of the proceeds to the S.A.F.E. Campaign while offering additional special promotions on World Elephant Day. For more information, visit: saveafricaselephants.com/get-involved.
  • In South Africa, Save the Elephants is constructing a gigantic cardboard elephant and holding a raffle for a beautiful elephant photograph.
  • Thirty U.S. zoos, including the El Paso Zoo and the Toledo Zoo, will hold World Elephant Day events, and 42 zoos will deliver petitions and kids' drawings to their state's governors, asking them to act to protect elephants.
  • Many other individuals and organizations are promoting action on behalf of elephants on World Elephant Day, including Hard Rock Café, Do Something, Ivory for Elephants, and many others. Please see the full list of associates on World Elephant Day at www.worldelephantday.org/associates, and check the Events page at www.worldelephantday.org/events, where events are being added daily.

Get involved with World Elephant Day on social media
About World Elephant Day and its founders

World Elephant Day was launched on August 12, 2012, by the Elephant Reintroduction Foundation (ERF), a charitable nonprofit organization based in Thailand, and Patricia Sims, president, producer, and director of CanazWest Pictures Inc., a Canadian-based independent film production company. 


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Natura Brasil - A Natural Beauty Line Based On The Fruits of Brazil

With all eyes on Brazil these days, not just for the World Cup, but also for its natural beauty and impressive luxury market, I thought it high time to introduce to our readers the fabulous all-natural beauty care product line called Natura Brasil.

 


by Paige Donner

 

With the world's eyes on Brazil during these final days of the World Cup soccer matches, I saw that it was high time to shine the spotlight on one of the great organic body care/ beauty product lines on the planet :

 

Natura Brasil

It's extraordinary to realize that this product line, certified organic and established in 1969, can be the 5th largest organic personal product care company in the world, yet still be virtually unknown in the North American market.

 

A Few Facts And Figures

 

  • Natura Brasil's total annual revenue - €2.18 billion  (R$ 7.3 billion).
  • #1 personal care product leader in Brasil.
  • 5th largest personal beauty care/ cosmetics line globally (organic).

 

Natura Brasil today produces body lotions, hand creams, makeup, hair care products, perfumes and personal care product accessories. Most of its range of lines are created around native Brazilian fruits and nuts that also lend health properties to the body. Examples are the celebrated açai, but also the Buriti and the nut we call the Brazil Nut, the castanha, as well as many other native Brazilian plants and fruits.

 

Founded in 1969 it is fair to say that Natura Brasil is a pioneer in the organic, chemical-free personal body care craze.

 

The company is founded on a business model of direct sales. Here in the US we are familiar with this through companies such as Avon and Mary Kay Cosmetics. To date, Natura Brasil counts 1.6 million representatives as part of their direct marketing sales force.

In addition to that, the company also counts over 7,000 collaborators in Brazil, Argentina, Chile, Mexico, Peru, Colombia and in France.

A few of the eco-responsible programs the company had adopted over the decades of its founding are certified carbon neutral enterprise since 2007, partnered with its supplier-producers in the Amazon to co-develop sustainable agricultural methods, use of organic alcohol in its perfumes ( a rarity in the fragrance industry) and sustainable packaging for its products.

natura brasil logo

Highlight Natura EKOS

 

This product line of Natura Brasil was launched in 2005 in France ; in 2000 in Brazil. It is emblematic of the company's sustainability ethics and its devotion to organic ingredients and products.

 

natura brasil castanha ekos

Natura EKOS products act as product-ambassadors for all that is good about native and natural Brazil. The products celebrate the country's natural richness and communicate about the native Amazonian culture's deep knowledge regarding their region's plants and fruits, sharing with us their hidden secrets.

 

Açai Berry Hand Cream – Natura EKOS Açai

 

Dreaming of soft, supple hands that smell deliciously berry fruity ? The Natura Ekos Açai Berry hand cream is your go-to hand care product. It hydrates for up to 24hours.

 

The açai berry oil used in its formula protects your hands from free radicals with its organic anti-oxidant properties. For best results, use it all the way to the tips of your finger nails. 77.6% of the formula's ingredients are vegetal-origin.

 

For more information on this and other Natura Brasil EKOS products, visit NaturaBrasil.com.

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Chronos crème de jour et nuit 2

 

Eco.Luxury.Style – quarterly Sustainable Magazine

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