“With the EKOCYCLE brand, I’m on a mission to educate and inspire consumers around the globe to seek out more sustainable lifestyle choices that will ultimately play a part in the movement toward a world with zero waste,” said global musical artist and producer, will.i.am.
“By making products that contain recycled materials more attractive to both businesses and consumers, everyone can do their part to keep the cycle going to turn discarded waste into cool, new items. The Coca-Cola Company shares this vision and together working with local communities worldwide we will showcase the greater value of recycling, as well as selecting products that feature recycled materials.”
“The EKOCYCLE brand initiative is a platform that aligns with our vision of zero waste and our focus on sustainability,” said Bea Perez, vice president and chief sustainability officer, The Coca-Cola Company.
Consumers can purchase Beats by Dr. Dre® headphones beginning fall of 2012. Other EKOCYCLE products, including New Era® hats, will be available early 2013.
To learn more about the EKOCYCLE brand initiative visit EKOCYCLE.com.