by Paige Donner
Neal's Yard Remedies, the UK-based natural remedies, skincare, bodycare and now makeup line, feels that the Tree is a perfect symbol of beauty: The roots represent our health/inner beauty, and the outer blossomings of gorgeous leaves, fruits and flowers are symbols of our outward beauty. That's the logic behind their logo.
So when they moved into developing their makeup line, after several years of careful thought and reflection, they knew that mineral makeup was the direction to go in. However, based as they are on holistic and organic remedies masquerading as personal care products and skincare, they wanted nothing to do with the common additives found in many of the mineral-based makeups on store shelves today. One good example is talc and talcum powder. Believe it or not, many "mineral" makeup lines today use these as fillers to round out their color-based mineral makeup lines. But never NYR!
White Tea (Powder)
So what NYR did before ever launching their makeup line in any of their 42 U.K. stores (70 boutiques worldwide) was to do a fair bit of research focused around white tea and white tea powder.
"Color That Cares"
Many of us know white tea as the super anti-oxidant we can sip, but what NYR lab researchers found was that white tea, ground up as a powder and used topically on the skin, also makes for a superb anti-oxidant ingredient and free-radical protector for the skin. So when you apply any of the Neal's Yard Remedies mineral makeup, on face, eyes, cheeks and lips, you are actually doing your skin a favor by giving it a good dose coating of anti-oxidant and free-radical fighting White Tea.
Autumn's new shades are gorgeous gem colors such as plum, royal blue, blue bell and silver birch. When you add just a smidgen of water to your makeup brush, the mineral color makeup for your eyes, for example, goes on wet and stays on all day long. What's more, these mineral makeups in rich and flattering pigments are the first makeup line to be Soil Association Certified.
On The Horizon: Soon to be launched - by end of 2012 in the U.K - is their new range of lipsticks in a range of luscious shades. And for 2013 they promise to have come out with a jaw-dropping, eye-popping fully-functioning, organic based mascara. For U.S. customers, NYR lipsticks will be available by early 2013.
Never Tested on Animals, Fair Trade, Natural, Organic - Neal's Yard Remedies