An Apple A Day Keeps The Scalpel Away

This Rare Swiss Apple Fights Signs of Aging, Claims Skin Experts.

Stem cells are all the buzz nowadays. Thankfully, it’s not about slathering embryonic stem cells on skin. "Skincare specialists are not using embryonic stem cells; it is impossible to incorporate live materials into a skincare product," explains Jeanette Jacknin M.D.  The buzz is around plant stem cells protecting the longevity of human stem cells.

Mibelle Biochemistry, a cosmeceutical company, was one of the first on the scene with the award winning PhytoCellTec Malus Domestica. It is based on the callus cells of a rare Swiss apple tree, Uttwiler Spätlauber, known for its fruit’s longevity. When a plant is wounded, the surrounding cells revert back into stem cells, forming callus cells. After the wound has healed, they return to their former state and build new tissue. They are totipotent cells which are known as cells with ‘total potential,’ meaning they can develop into any cell type and have the capacity to form an entire organism. These totipotent plant cells are the technology behind Apple Stem Cells; they stimulate and protect human stem cells while reducing wrinkle depth. They also reportedly have benefits in hair care, preventing hair loss and graying.

Stem cells have the remarkable potential to develop into many different cell types in the body. Unlike embryonic stem cells, adult or multipotent  stem cells are endogenous. They are present within our bodies and serve to maintain and repair the tissues in which they are found. Adult stem cells are found in many organs and tissues, including the skin. In fact, human skin is the largest repository of adult stem cells in the body. Skin stem cells reside in the basal layer of the epidermis where they remain dormant until they are activated by tissue injury or disease, explains Jeanette Jacknin M.D who spoke at 17th World Congress on Anti-Aging and Regenerative Medicine in Orlando, Florida, April 23-25, 2009

There are several companies with skin serum products out usin this rare Swiss Apple. The Skin Stem Cell Serum for example, (Mallus Domestica) is a liposomal preparation based on the stem cells of that rare Swiss apple.It employs a novel technology enabling the cultivation of a rare and endangered species of apple, the Uttwiler Spatlauber. Thanks to this technology plant stem cells are now able to ensure longevity of skin cells. The skin serum claims to combat chronological aging of the skin.

Apple Stem Cells are one of the first of what is sure to be an onslaught of plant stem cells to emerge in the personal care industry. We already have our eye on up-coming selections. We’ll keep you posted.

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Greening Hollywood And Digital Media


Greening Hollywood: Digital Media Doesn't Get the Message

While Hollywood gets global attention this week for its self-congratulatory handing out of golden statues, the industry won't be winning any awards for being an environmental star. A new survey reveals that entertainment and digital media companies aren't following the script for being as green as celebrities would have us believe.


When it comes to pollution and energy consumption, Tinseltown is pretty brown. According to a 2006 study from the UCLA Institute of the Environment, the film and television and film industry is one of the major polluters in California, trailing only the petroleum industry in some categories.

And it's not just blowing up cars and building temporary sets that are contributing to the entertainment industry's footprint. Creating special effects and animations requires networks of power-hungry computers, while saving and streaming all of those images and sounds involves countless servers and storage devices.

Released on the day after the Oscars, the "IT Sustainability Imperatives in Digital Media & Entertainment Business" survey says that only 24 percent of industry IT professionals rated the industry's sustainability efforts thus far as worth of an "A" or "B." Less than half of the more than 100 information technology (IT) professionals in digital media who responded could verify that their organizations had corporate sustainability initiatives.

The survey, which was jointly produced by the Think Eco-logical initiative and the Global Renewable Energy and Environmental Network (GREEN), found that the industry's actions have not lived up to their understanding of the importance of managing an organization's environmental footprint.

Nearly 90 percent of people surveyed said that having network servers that consider the environment is important. However, more than three-quarters said their IT departments were spending 10 percent or less of their budget on green initiatives.

The report did cite media & entertainment companies NBC, Apple, Sony, and Warner Brothers as having the best reputations for "Eco-Logical" practices.

George Skaff, the vice president of Marketing at Rackable Systems, which hosts the Think Ecological website, said greening digital media should also benefit the bottom line. "At the end of the day, [greening your IT] should not cost you more money," he said. Skaff said that buying all new equipment isn't needed either. Companies can use their existing infrastructure more wisely, such as improving the ways hardware is stacked and cooled.

The digital media energy footprint is projected to grow faster than a blockbuster's production budget in the coming years. Between 2005 and 2012, the digital storage capacity for the film and television is expected to grow tenfold, according to a study by analyst firm Coughlin Associates. This is in part due to the conversion of Hollywood's archives from analog to digital, along with the creation of new online digital video streaming services.

The survey was created to spur conversation about the topic and to enable companies to share ideas and questions about how to become more energy efficient. Both GREEN, which is an interest group of the Business Performance Management (BPM) Forum, and Think Eco-logical will work with their members and advisory boards to encourage the adoption of clean energy and sustainability solutions. "The next phase is to communicate directly with [participating] organizations and provide them with the means to push the agenda, including materials, content, and the means to communicate the message," said GREEN director Derek Kober.

Kober said GREEN will conduct webinars on subjects such as how to make the business case for greening IT and how to get started with a corporate sustainability initiative. He hopes that survey's findings will prompt discussion and a grass roots movement where people will blog about what they are doing to address their environmental impact.

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Greening Beauty - Cliff Notes

Need a Quick Course on Green Beauty or looking to Green Your Beauty Regime? Look no further, Greening Beauty has the basics when it comes to the homework you'll want to do before you throw out all your old beauty products and replace them with new, paraben-free, green and clean products. [We're not recommending you do this all at once, mind you. Unless, of course, you're an heiress...]!
  •     A Scientific Treatise on why many over the counter cosmetics are poisoning you slowly and mostly through osmosis...                              
Of course, we can't forget what you put ON your body... So why not make it Green FASHION!! This video is from New York Fashion Week...February 2010...
Can't see the VIDEO? CLICK HERE>>>>

For all you Shopaholics...Summer has sourced the products for you and has already "been there, done that!"


Run, Walk, Race For Earth Day 2010

Earth Day. Yes, it's baaaack! Earth Day 2010 is nearly here and the plans have begun to roll out.  From Global Water Challenge and its sponsors they are promoting a 6km run/walk during Earth Week. Why 6km? It is the average distance women and children in rural parts of the globe walk for their daily water needs.

Musicians Melissa Etheridge and Rob Thomas among other Grammy winners have joined in and signed up to provide musical entertainment at the end of the Run/Walks for Water along with water education villages.

"I am thrilled to be participating in this important event to bring clean, safe drinking water to the women and children around the world walking 6km every day to sustain their families," said Rob Thomas.

The Dow Live Earth Run For Water events will take place in nearly 100 cities across 50 countries around the world on April 18, 2010, to raise awareness and funds to help solve the global water crisis.

Sign Up at Run For Water Los Angeles and Run For Water New York.

"I'm a long-time environmental advocate and believe strongly that it is our duty as a society and as individuals to preserve our planet and its resources," said Melissa Etheridge. "I want to lend my name and time to this event because the global water crisis is an environmental issue that affects nearly one billion people on the planet and through this event we can raise awareness and money to help address it."

Read More AT >>>>Global Water Challenge

At the Long Beach Grand Prix this year, there is a one-day event, April 16th, 2010, bringing together car racing professionals from around the country and world to discuss the viability of Green Car Racing. Focus of the conference, called Selling Green - Making Money, the future of racing, is on making money through green performance technologies, "Hear leading business and technical experts explain the profit potential in developing green performance technologies and  the booming future for green racing and high performance products."  Read More HERE>>

Panelists Include:

Lord Drayson – UK Minister of Science and ALMS race driver

David Brabham, 2009 American LeMans Series Champion

Scott Atherton, CEO American LeMans Series

Les McTaggart, Senior Technical Director – Izod IndyCar Series

Peter Digby, Managing Director - Xtrac

Jamie Allison, Director, Ford North America Motorsports

Robert Davis, Senior VP Quality, Research and Development, Mazda North America

Mike Stewart, Leader, Motorsports Engineering Group, Honeywell Turbo Technologies,

Steve Pruitt, Owner, Corsa Motorsports Ginetta-Zytek hybrid ALMS racer

Eric Cahill, Senior Director, Progressive Automotive X Prize

Forrest Patterson, Technical Director, Michelin Green-X Challenge

Robin Brundle, Managing Director, Lola Cars       

Don Taylor, Eclipse Management   

Mike Cooperman, Senior Director of Marketing, J.D. Power Web Intelligence


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Greening Hollywood And Oscar's Causes

From The Cove to Haven House to Getty House, L.A. people were out in full force all week leading up to Oscar Weekend.  Advocacy of important, social issues seemed to take home the crowning glory this year - dolphin advocates and their plea for the humane treatment of animals, human rights advocates and their plea for the humane treatment of humanity [like Sandra Bullock] and the right to tell the story when they observe otherwise. Peace advocates, like Kathryn Bigelow...Green advocates, like James Cameron...

Sara Marie Paul has made it her mission in Hollywood to bring organic food, via community sustained agriculture, to more people in living in Los Angeles. She got the chance to talk to some of L.A.'s pre-Oscar party-goers for Greening Hollywood. Interviews are below.

Can't See the Video?  Please CLICK HERE:

<p>CSA Talks To Oscar Party-Goers About Organic Food And Textiles from Greening Hollywood on Vimeo.</p><p>Sara Marie Paul, an advocate of CSA in Los Angeles, spoke to several of her fellow party-goers outside of Global Green USA's 2010 Pre- Oscar festivities.</p>

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