Friday

ECO-YOGA MAT De Jour

By: Darrah Le Montre

 

Yogamatic.com is gaining a lot of attention these days as the only customize-able, eco-yoga mat out there!  Featured on Extra, The Ellen Show, E! and in leading magazines, Yogamatic.com allows people the opportunity to design their own custom one-of-a-kind yoga mat!  By uploading photos onto their website, a truly unique experience is born!  Nobody else in the gym or at the resort will have YOUR eco-mat!  Plus, in addition to being able to make your own mat, you can also choose from over 200 designs in their online Gallery.  Wicked!  And the images range from the Dalai Lama to Barack Obama's inaugural speech, foraying into pop art and even more irreverent images.  Made from sustainable and compost-able materials, the mats are printed using water-soluble ink, so they are non-toxic.  There are no toxins, lead, phthalates or chemicals.  Ever.  You can collect different mats and gift them this holiday season!  Active in philanthropy, the Santa Monica-based company got a boost when Donna Karan and Calvin Klein created exclusive mats whereas 100% of proceeds benefit "Fashion Targets Breast Cancer."  And now Alice+Olivia designer du jour, Stacey Bendet, has two mats with her classic neon flavor, sold in her Malibu Lumber Yard and Beverly Hills stores.  5% of proceeds on all mats purchased from YM benefit the leading environmental charity Global Green.

Yogamatic.com is turning stereotypes about Yoga upside down.  Their new web-series "POSERS: Yogastyles of the Movers and Shakers" is an edgy "Yogamentary" capturing a wide array of vibrant Los Angeles personalities; Actors, Musicians, Captains of Industry, and Celebrity Instructors who offer their take on Yoga and how it has impacted and transformed their daily life.  Including Academy Award nominated actress Mariel Hemingway, Grammy nominated singer/songwriter Michelle Branch, Celebrity Instructor Mandy Ingber, "Skinny Bitch" bestselling author Rory Freedman, Yoga Works' Vinnie Marino, who was recently hailed "L.A.'s Yoga King" by New York Times and many more!  Check out POSERS here: www.youtube.com/customyogamats


Darrah Le Montre is a yoga enthusiast and green professional.

Twitter: @yogamatic


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