The Blue-Green Angels
By Matt Sloustcher, GreenPepper
From GreenPepperBlog
"Companies in all sectors now feel..competitive pressures to launch green programs, as markets across the globe acknowledge their ability to seriously effect the environment and climate... including many sophisticated Fortune 1000 firms."
For More Information please see Eco Consulting * Eco Media
Survey Results
A survey conducted by GreenPepper and Media-Screen in 2007 of nearly 500 consumers and corporate executives showed that 75%t of respondents indicated that efforts seem more credible when endorsed by environmental groups that have programs designed to have a direct impact on local communities. In addition, most companies interested in going green have not figured out which environmental groups they should partner with, citing lack of trust or common goals, and uncertainty on which NGOs to seek out.
To receive a copy of the complete survey findings, please send an email to greenpepper(at)peppercom(dot)com
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